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In part one of this article, I provided the first six of twelve important trends that will affect your personal brand in 2012.

Here are the remaining six trends that will dominate the new year.

7. RIP Job Postings

Job posting will become obsolete as social networks make it easier to identify qualified potential hires. I have been talking about this for a long time, and now it's much closer to becoming the norm. More and more, when hiring managers and recruiters have an open position, they'll reach out via social networks and scour the Internet to find the ideal candidate.

According to research conducted by the Society for Human Resource Management (SHRM) in 2011, 56% of HR managers indicated they use LinkedIn, Facebook, and Twitter to source candidates (up from 34% in 2010). The No. 1 reason they're using social media that way is to recruit passive job seekers.

BeKnown, a Facebook app from the folks at, finds and recommends jobs for you based on the skills and experience you've listed on your profile—before you even conduct a search.

Job postings are inefficient. Many unqualified candidates apply, and the volume of resumes received can be overwhelming for hiring managers.

What does this mean for you?

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image of William Arruda

William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda