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Personal Branding Trends for 2012 (Part 2)

by William Arruda  |  
January 16, 2012
  |  11,960 views

In this article, you'll learn...

  • How video and multimedia will be pivotal to personal branding in 2012
  • Why job postings, text resumes, and text bios are losing effectiveness

In part one of this article, I provided the first six of twelve important trends that will affect your personal brand in 2012.

Here are the remaining six trends that will dominate the new year.

7. RIP Job Postings

Job posting will become obsolete as social networks make it easier to identify qualified potential hires. I have been talking about this for a long time, and now it's much closer to becoming the norm. More and more, when hiring managers and recruiters have an open position, they'll reach out via social networks and scour the Internet to find the ideal candidate.

According to research conducted by the Society for Human Resource Management (SHRM) in 2011, 56% of HR managers indicated they use LinkedIn, Facebook, and Twitter to source candidates (up from 34% in 2010). The No. 1 reason they're using social media that way is to recruit passive job seekers.


BeKnown, a Facebook app from the folks at Monster.com, finds and recommends jobs for you based on the skills and experience you've listed on your profile—before you even conduct a search.

Job postings are inefficient. Many unqualified candidates apply, and the volume of resumes received can be overwhelming for hiring managers.

What does this mean for you?


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William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda

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  • by John Antonios Tue Jan 17, 2012 via web

    You said last year and again this year William - video is the way forward! I also agree with you on your position re Job Posting - I actually wrote a post called "The Fall of the CV & the Rise of Personal Branding" http://goo.gl/vYtYv - I was certainly insinuating the traditional paper-based CV ...
    Thank you for sharing the link to Qwiki ... I love the idea behind presenting any topic in a more appealing multimedia format.

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