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Five Must-Have Pinterest Tools for Content Marketers

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In this article, you'll learn how to...

  • Track and optimize your marketing efforts on Pinterest
  • Create pins for words and receive alerts when your content is pinned

So you've written a killer blog post, and you've pretty much mastered the art of effectively spreading the word via Facebook, Twitter, LinkedIn, and all the other social media oldies. But what about Pinterest, the Web's newest social media heavyweight?

Pinterest, albeit relatively new to the social realm, has managed to claim a huge following in a short time. The image-driven social network has also become one of the top sources of traffic for many websites.

Not to mention... Pinterest is undoubtedly a godsend for retailers and artists because it gives them a chance to easily show off and share images of their products and creations.

However, if you're a blogger or content marketer who uses words more than pictures, generating buzz using Pinterest may not be as easy.

Thankfully, though, with the help of the right tools, content marketers can get in on the Pinterest fun. Check out the following websites, and learn how you can create pins for words, track your campaigns, and make the most of your content on Pinterest.


1. Share As Image

Share As Image allows you to highlight text anywhere on a website and instantly convert that text into an image. Just grab the bookmarklet from the Share As Image website, and you're good to go.

To pin text, highlight the words or paragraphs that you wish to pin and hit the "Share As Image" button on your browser. The bookmarklet will then generate a pinable image containing the text you highlighted.

Share As Image also has a PRO version for users who want more customization. For $2.99, you'll be able to change the quote's font, color, and background.

2. Pinerly

Which of your posts hit it big on Pinterest? Which pins actually lead to a site visit? Answer all those questions (and more) with Pinerly. This tool serves as your Pinterest insights dashboard that allows you to keep track of the "repins" and "likes" that you're content is getting. Pinerly even allows you to see how many click-throughs to your site each pin received.

Pinerly is still in invite-only mode, but you can leave your email address to score an invitation.

3. PinReach

Can't wait to get your hands on your Pinterest data? Maybe PinReach can do the trick. Similar to Pinerly, this website gives you an overview of how your account is doing.

You can immediately see which boards are the most popular and which pins are doing well. PinReach also assigns a PR score to your Pinterest account to give you an overview of how popular you are on the site. The higher your score, the better you're doing.

4. PinAlerts

Think of this tool as Google Alerts for Pinterest. PinAlerts gives you a heads-up via email whenever someone pins something from your site, ensuring that you never miss an opportunity to thank the people who pin your images.

As with Google Alerts, you are in charge of the frequency of your alert emails. Whether you wish to receive alerts as the pins happen, once a day, or once a week is completely up to you.

5. Pinstamatic

Pinstamatic allows you to add locations, music, quotes, Twitter profiles, and websites to your Pinterest board. If you've ever wanted to promote a Twitter account, event, or even a song on Pinterest, Pinstamatic will give you the tools to do so. The site even has an automatic post-it generator that's perfect for pinning clever quotes or lines from your blog posts.


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Francesca StaAna is from AdMedia, an online advertising network that connects advertisers to consumers via innovative products, including ad remarketing, affiliate programs, and pay-per-click advertising.

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Comments

  • by Abby Mon Jun 4, 2012 via web

    Great article, Francesca! Very helpful, and I've already signed up for the services you've recommended.

    I do have a question about this statement: “Think of this tool as Google Alerts for Pinterest. PinAlerts gives you a heads-up via email whenever someone pins something from your site, ensuring that you never miss an opportunity to thank the people who pin your images.”

    What do you mean by thanking? By re-pinning? But what if it doesn’t fit into one of your board’s categories? “Thanking” on Twitter = favorite-ing or RTing, and “thanking” on FB = Liking or sharing. How might I do the equivalent on Pinterest?

  • by GJudy Mon Jun 4, 2012 via web

    I really like the Share-as-image. I have been working in too many client accounts today and thoroughly messed with PinReach. I think I have an invitation set up for Pinnerly, although the same issues may prove me wrong. I will use 'Share-as-image' most, I'm sure.

  • by Amber King Mon Jun 4, 2012 via web

    Thanks for sharing this Francesca. Pinterest is one of the most used social network these days, it is good that there are tools out there that allows us to keep track of the progress.

  • by Dimple at Pinstamatic HQ Thu Jun 7, 2012 via web

    Thanks for your article and including Pinstamatic Francesca. We hope our tool will allow people to use Pinterest in creative ways. We'd love to hear from you and other Pinterest users who have ideas of what they would like to add to Pinterest (we are @pinstamatic and support@pinstamatic.com).

  • by Francesca Thu Jun 7, 2012 via web

    Thanks for the comments, everyone. I'm glad you liked the post! I personally use Share-as-Image (formerly known as Pin-a-Quote) and Pinstamatic a lot, because they allow me to easily spice up the content that put out on Pinterest.

  • by Paul Wilson Wed Dec 26, 2012 via web

    @Abby: I am know I am quite late commenting on this article. However, to answer your question, when you receive an email from PinAlerts that someone has pinned something from your website to Pinterest you can quickly go to the pin and say thank you by commenting on the pin. You don't need to repin or like their pin, since it something that is probably from your website anyway.

    In full disclosure I am the managing partner at PinAlerts and we have been working on this tool for over a year now. You will want to keep an eye out because we have a lot of new improvements coming. If you have further questions please let me know.

    Also, I want to give special thanks to Francesca for adding our service to her article. We have done very little marketing and it has been articles like this one that has helped us grow.

  • by irina Sun May 4, 2014 via web

    i create my own images for my pinterest business account and other social media accounts with http://www.pixteller.com
    it’s an online photo editor great for creating text images and posters for my business and blog and also for my personal use like greeting cards for my friends, quotes or funny pictures. it has a lot of features and also a lot of themes to reuse. all for free.

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