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Pinterest: Top 9 Ways to Be a Responsible Pinner

by Jared Reed  |  
June 12, 2012

In this article, you'll learn...

  • Why proper attribution, clear images, and collaboration are key to success on Pinterest
  • Pinterest pitfalls and best-practices

If you aren't one of the millions using Pinterest, it's high time you got on board. Pinterest's steady growth over the last two quarters has proven the image-driven social network to be a substantial source of otherwise untapped Internet traffic.

For those of you not in the know, Pinterest provides a platform for uploading "pins," which are images or videos, from blog posts or websites. Those pins can (and should) be linked back to their original source.

The social media marketing potential of such bookmarking sites is unlimited. You get the opportunity to sell your products, brand your business, increase your customer base, and generate traffic to your website. If the history of online marketing has shown us anything, it's that easy street is a very short one. Now is the time to add Pinterest to your traffic-generating toolbox before it reaches saturation and becomes as competitive as anything else.

An important part of using Pinterest is being responsible about what you pin and how you pin it. Right now, the site is rife with images that provide no information. If a picture alone is worth a thousand words, a picture with a little code is worth millions.

Now, let's get cracking! Here are nine ways to be a responsible pinner.

1. Add contributors

Bring everyone to the party! Part of using Pinterest is organizing your pins into boards by topic. When you collaborate with other pinners, use the "add contributors" option to give them credit. Under the board edit options, click the radio button for "Me + Contributors." Enter their name to give them credit.

Think about companies that have several brands that support one another. Adding those other brands as contributors can incrementally bring them traffic, too. Hopefully, the traffic will consist of the same demographic.

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Jared Reed is owner and chief digital strategist of Pan Galactic Digital, a St. Louis-based SEO and social media agency.

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  • by Kimberly Rotter Tue Jun 12, 2012 via web

    Great tips, except #3. It's Pinterest's responsibility and challenge to maintain the integrity of the source, both the original pinner for the purpose of networking, and the original website where the image appeared for the purpose of intellectual property rights. If they botch that, I imagine copyright violations will flourish and lawsuits will ensue.

  • by biztag Tue Jun 12, 2012 via web

    Sounds like a lot of work! :)

  • by biztag Tue Jun 12, 2012 via web

    #6 is a really great point for internet pin'ers - The fact that the same image on google, that you loved so much on a blog or news feed will not give credit to the blog. Great Point - It's always so much easier to just come back and google something, click images and when you see it, pin it, not even knowing if it's from the source or actual origin where you first discovered. Good Point! Pin from the source!

  • by Hilary Thu Jun 14, 2012 via web

    Re #6 ... I use Images a lot to find things, but I always click through to the website that holds the image and pin from there.

    I finally got into Pinterest when a friend on a Facebook group posted that it was like crack. LOL Just what I needed, another addicting social site! And now there is "Pinerly" that has analytical tools for tracking pins made from their utility.

  • by Sun Jun 17, 2012 via web

    I appreciate your comments. I didn't realize how I should add contributors and this was very helpful. I have made some mistakes and pinned things without explanation. I am barbfow50 on pinterest and love it. Barbara

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