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Eight Content Marketing Lessons From a Zombie Apocalypse Guide

by Verónica Jarski  |  
July 18, 2012
  |  11,526 views

In this article, you'll learn...

  • A detailed example of compelling, effective content
  • Why your content's tone matters
  • The importance of enabling social sharing for your content

Recently, a video prank of a "zombie attack" went viral online. If only the "victim" in the video had read the Center for Disease Control's Preparedness 101: Zombie Apocalypse guide.

No, the CDC doesn't believe in zombies, but the CDC does believe in disaster preparedness.

To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted the imaginative (and educational) zombie apocalypse campaign.

So how did the CDC generate more than 77,000 Facebook "Likes" and 2,357 tweets (as of the time this article was written) for its emergency guide? Here are eight takeaways for marketers.

1. Jump on the bandwagon


The CDC didn't create the buzz for its disaster-preparedness guide, but it did notice the growing interest in the AMC zombie television series "The Walking Dead." Wielding its imagination, sense of humor, and marketing smarts, the CDC assembled a disaster-preparedness guide with the zombie trend in mind. And now that terms such as "zombie apocalypse" are trending online, the guide has come to be in demand once more.

Savvy marketers should also listen to online conversations and notice what trends seem to be capturing the public's imagination. Does your business have the flexibility and imagination to create or reimagine content to suit the public's demand for such topics?

2. Keep the tone consistent throughout your content


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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Comments

  • by Winnie Anderson Wed Jul 18, 2012 via web

    What a great article! And thanks for that reminder that inspiration is all around us if we open our eyes and minds.

    One concern I have about doing something similar would be copyright violations. Any tips for steering clear of problems like that when you don't have a big bank account for a high-priced lawyer's opinion or defense in the event of a law suit?

  • by Jose Lezama Wed Jul 18, 2012 via web

    Fresh and Trendy indeed.
    Your well structured analysis of this campaign and how to apply it to our business is very welcome. Than you

  • by Nick Stamoulis Thu Jul 19, 2012 via web

    Take advantage of user-generated content! If your audience is that captivated and involved don't let it go to waste. It's a great way to keep your target audience invested in your brand while providing valuable content for your own SEO, social media and content marketing.

  • by COOL! Fri Jul 20, 2012 via web

    This is awesome article man, how could i not clicked your link with this kind of title, moreover, well discussed and good content. Do you have more sms marketing related articles?

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