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How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author Stats

by Andy Crestodina  |  
September 10, 2012

Smart Web marketing combines search engine optimization (SEO) with social media. Guest-blogging is the perfect example. It's a way to promote content and your company with huge (and measurable) SEO and social media benefits. And it's fun.

First, let's recap the basics of search optimization and social media: (1) To rank well in search engines, a site needs to look authoritative, which generally means a good number of legitimate websites have linked to it; and (2) to get results in social media, you need to create meaningful connections with relevant people.

Let's See How Guest-Blogging Can Help

Guest-blogging has to sides: publishing your content on other sites (being a guest blogger) and seeking content from others for your site (blogger relations and guest-blogger outreach). They are both powerful content-marketing tactics with search marketing and social media benefits.

To see how to guest-blog and see what the search and social benefits are, let's imagine the processes and the outcomes of two bloggers: one blogger who posts only on his own site and another who embraces both approaches to guest-blogging.

Round One: Both Bloggers Create Two Posts

Blogger A has written two posts, and he publishes both on his blog. Blogger B has also written two posts, but rather than post them both on her blog, she connects with another website owner or content manager who agrees to publish one of her posts. She asks only for a link back to her site in exchange. That link is indicated by the dotted line in the diagram above.

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Andy Crestodina is the Strategic Director of Orbit Media, a Web design company in Chicago. He's also the author of Content Chemistry, An Illustrated Guide to Content Marketing. Connect with Andy on .

Twitter: @crestodina

LinkedIn: Andy Crestodina

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  • by Sarah PostcardMania Mon Sep 10, 2012 via web

    Great article! So simple and easy to understand and a few points I hadn't ever thought of. Thank you!!!

  • by Andy Crestodina Mon Sep 10, 2012 via web

    Glad you liked it, Sarah! Google Author Stats are super useful, especially for guest bloggers. I think of it as a way to see you LBOW (lifetime body of work) all in one place.

    If you have any questions about Authorship, Author Stats, etc. just let me know.

  • by Barrett Mon Sep 10, 2012 via web

    great infographics! great guest blog about guest blogging!

  • by Karen Mon Sep 10, 2012 via web

    Essentially, if I have Google + log in, I add my links or the email/log in I use for CMS is linked in a Gravatar?

  • by Nick Stamoulis Tue Sep 11, 2012 via web

    The thing to remember is that you need your own blog as a way of proving yourself so you can get those guest blogging opportunities. People need to know what kind of writer you are, what you typically write about, the tone/attitude you take and so forth.

  • by Andy Crestodina Tue Sep 11, 2012 via web

    I agree. I guest blogging should be a compliment to the blogging you do on your own site. If you only did guest blogging, you may get a social media benefit, but there would be no SEO benefit at all. What would you link to?

    Thanks for the comment. Glad if this post was useful!

  • by Lisa Fri Sep 14, 2012 via web

    I agree with you about having a blog is a must. Besides having a blog, I also recommend establishing a presence on writing communities such as, ...

  • by Rachel B Thu Oct 4, 2012 via web

    VERY helpful ! Thank you for sharing the valuable info... may the 'force' be with us all

  • by Waly Wed Mar 21, 2018 via web

    Very briefly described indeed. But I fear, I have found any information about threats. What if I wrongly have chosen a site for guest blogging that has a footprint. What is the marketing costs and how I can minimize this?

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