Because nearly everyone nowadays seems to have at least one social media account, many businesses have embraced social media as a way to connect with more people—customers and prospects—and to drive promotions.
A poorly managed business social media campaign, however, can easily backfire if the right measures are not put in place by key people in your organization. Social media is in real time, and something can go wrong in only a millisecond.
So if you're using social media for marketing, what can go wrong? How might you be hurting your business rather than helping it thrive? Here are six likely shortcomings you should look out for and nip in the bud.
1. Not displaying your corporate branding
You would think that most marketing professionals understand the need to use corporate branding on social media. Yet, far too many businesses forget to do just that.
Before you start using social media for your marketing, be sure to brand it carefully across all social media channels. Use your corporate colors, logo, tagline, and vision statement as your guide. To make your social media pages stand out, come up with themes that relate well to your corporate image.
2. Not using the right social media platforms
Marketing a business via social media doesn't have one-size-fits-all solutions. Many businesses try to use Facebook or Twitter accounts alone, with very little else to back up their posts or to interact with others.