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10 SEO Tips to Improve Your Search Rankings--and Your Website

by Marty Reardon  |  
December 5, 2012

SEO, when done well—with quality in mind—doesn't just help increase your search rankings; it also improves your entire website from the viewpoint of search engines as well as your visitors. And that, rather than a cheap shot at fooling search engine algorithms, should be the ultimate aim of your SEO campaign.

So here are 10 tips that won't just knock you up a few places in search results pages for a couple of months; rather, they'll help turn a visit to your website into a better experience and help your site to naturally grow in popularity.

Tip 1: Create incredible content

The most important aspect of your website—and the most important part of all your optimization efforts—is your content. You can't get around that fact in the long run, even with the best of SEO tricks. And why would you want to? You can fool the search bots for a while (and less and less with every passing year), but if your content is of low quality, nobody is going to visit your website or share with the world what you're offering.
Good content, on the other hand, will be eventually be widely read and widely shared by others, often on their own websites, creating excellent link-building opportunities for your website (see Tip No. 5).

Your site's content must be well written, informative, as unique as possible, and free of excessive keyword use intended solely to garner search spider attention. If your content is genuinely informative and written for the niche it's serving, it will already have the keywords you need.

Update your content frequently to focus on the latest information in you niche.

Tip 2: Pick a comfortable niche

Your blog or website can deal with extremely general subjects, but that will make your work a lot harder. General-interest websites have to deal with stiff competition from some very powerful and well established players.

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Marty Reardon covers the technology industry and also writes for self-storage facility Next Door Self Storage. Reach him via

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  • by Chuck Wed Dec 5, 2012 via web

    Great information for beginner plenty of links for further understanding.

  • by Website Design Company Mon Dec 10, 2012 via web

    Thanks for sharing your ideas and thoughts. I like your blog and bookmark this for further use thanks again… :)

  • by Mark Emond, Demand Spring Tue Dec 11, 2012 via web

    Excellent article Marty! Thanks for the great insights.

  • by Gina K Tue Dec 11, 2012 via mobile

    Excellent article, Mary! Very useful and necessary information for anyone building a website these days! Thank you!

  • by Bruce Thu Dec 13, 2012 via iphone

    Something that was completely ignored here was the addition of Microdata. This helps Google and users pull information from your pages and is becoming increasingly more important.

  • by rambabu Sun Dec 23, 2012 via web

    content and on-site aspects are the areas i care most to work and see a lot of positive impact ! . . here You are explaining some brief job for what every SEO should do .. !

  • by Megan Fri Feb 15, 2013 via web

    Hi, I'm just wondering if the title of my website is highlighted on SEM, will the same search result drop into the SEO after all the clicks has been utilised?

  • by Dipti Innovation Mon Feb 18, 2013 via web

    Great Post thanks for sharing!!

  • by pillar Mon Apr 15, 2013 via web

    Firstly I would like to appreciate the 6th point the most, and I do agree with you, i would like to clarify it more if you don't mind.
    which is “Search engine and reading images “.
    since search engine is used by customers who search for products or services, seeking useful and helpful information about it. you will find that images speaks much better than words in representing any product or service, but from an SEO point of view, Search engines can't 'read' images and animations, so they need informative text “ rich text “. Give the search engines plenty of reading material. This is their food.

    Best Regards,

  • by Web Directory Thu May 9, 2013 via web

    Good Article. I particularly take one page and make it relevant for many key words as opposed to separate mini pages. May have to play with it in the future.
    Web Directory

  • by Alok Patel Wed Jul 10, 2013 via web

    That was really helpful tips for improving the search engine ranking. I think you could increase your keyword ranking easily through maintain the keyword density in the website.

  • by Bondilyn Jolly Tips And Tricks Fri Feb 28, 2014 via web

    Great post, I look forward to reading more like this. I definitely enjoying every little bit of it. keep posting. Bondilyn Jolly Tips And Tricks

  • by Spook SEO Thu Jun 5, 2014 via web

    Marty Reardon it is nice to read your post and I like your article. SEO is the best and only way to improve your page rank and generate more traffic on your website. Quality Content is the biggest aspect of this year and Google stress to work on quality content for gaining high PR and traffic.

  • by Saimon Wed Mar 25, 2015 via web

    Thanks for this great tips.

  • by chris Sun Sep 20, 2015 via web

    Great article!! For more tips u can visit

  • by Anshul Mon Feb 27, 2017 via web

    No doubt, this is very good & interesting Article. This Article cover all the things like- creative writing, niche should be relevant, first research on keywords etc.
    We all must focus on all this things to improve our search Rank.

    Thanks a lot for sharing this post..

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