SEO, when done well—with quality in mind—doesn't just help increase your search rankings; it also improves your entire website from the viewpoint of search engines as well as your visitors. And that, rather than a cheap shot at fooling search engine algorithms, should be the ultimate aim of your SEO campaign.
So here are 10 tips that won't just knock you up a few places in search results pages for a couple of months; rather, they'll help turn a visit to your website into a better experience and help your site to naturally grow in popularity.
Tip 1: Create incredible content
The most important aspect of your website—and the most important part of all your optimization efforts—is your content. You can't get around that fact in the long run, even with the best of SEO tricks. And why would you want to? You can fool the search bots for a while (and less and less with every passing year), but if your content is of low quality, nobody is going to visit your website or share with the world what you're offering.
Good content, on the other hand, will be eventually be widely read and widely shared by others, often on their own websites, creating excellent link-building opportunities for your website (see Tip No. 5).
Your site's content must be well written, informative, as unique as possible, and free of excessive keyword use intended solely to garner search spider attention. If your content is genuinely informative and written for the niche it's serving, it will already have the keywords you need.
Update your content frequently to focus on the latest information in you niche.
Tip 2: Pick a comfortable niche
Your blog or website can deal with extremely general subjects, but that will make your work a lot harder. General-interest websites have to deal with stiff competition from some very powerful and well established players.