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Six Ways to Use Online Video for B2B Event Marketing (a Case Study)

by David Rose  |  
December 6, 2012
  |  4,138 views

Online video engages potential clients and delivers marketing results. The data tells a good story: 181.4 million US Internet users (85% of the US Internet audience) watched more than 39.4 billion online content videos in September 2012; some 73% of C-suite executives say they watch work-related videos weekly; and companies using online video across multiple screens had a nine-fold increase in brand recall.

Such statistics support the contention that online video is a highly engaging and versatile tool for B2B marketing and lead generation campaigns.

Moreover, I'd argue that online video adds not only dimension but also a complete and integrated multichannel tool for tradeshow marketing. The following case study shares how a B2B technology company used online video to increase in-person tradeshow meetings with targeted decision makers by 218%.

A Case Study

A leader in retail business intelligence technology, QuantiSense wanted to increase the quality and quantity of its face-to-face meetings with decision makers during the 2012 National Retail Federation tradeshow.


"NRF is the most important retail industry tradeshow of the year and video was the centerpiece of our NRF marketing initiatives," said Jeff Buck, CEO of QuantiSense.

QuantiSense teamed up with MagnetVideo to create a marketing video and design a six-step event-marketing campaign using online video.

Video Production


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David Rose is the chief operating officer of MagnetVideo, a B2B video marketing solutions company.

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Comments

  • by @JayShurling Thu Dec 6, 2012 via mobile

    Great Info MP. The key here is to remove the fear factor of high quality video production and cost. Fun & informative video will have a major impact & can be easily taught and assimilated into existing businesses with the right guidance.

  • by Sue Duris Thu Dec 6, 2012 via web

    Great article, David!

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