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How to Turn Your Office Into a Video Studio

by Dmitry Dragilev  |  
February 6, 2013

Chances are, if you're reading this article, you're either a marketer or you have some interest in marketing, and because that's the case, you probably understand that video has become one of the primary ways people consume information and companies market products.

Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. In a previous article, we wrote about how to measure the success of your marketing videos; in this article, we'd like to focus on how to actually create those videos—specifically, where to shoot them.

Some think that you need to buy lots of expensive gear, build a space, and hire a group of people to film your marketing videos. Others think all that is just too much work and end up hiring an outside firm, which can cost a pretty penny.

At Wistia, we make videos not only to market our product, but also to communicate with our customers daily. Since we're a startup, our budget for fancy gear and large film crews is limited. Instead, we've found an in-office setup and process that works for us, and we wanted to share it with you.

Here are five major steps to help you turn your office into a video studio.

1. Shoot in a conference room

Shooting in the middle of your office can be distracting and loud. The first order of business when trying to shoot a video is to find a quiet environment. We recommend using a conference room.

2. Set up a backdrop

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Dmitry Dragilev is the founder of  Criminally Prolific and recently created the PR and outreach software tool Just Reach Out.

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  • by Fabiola Wed Feb 6, 2013 via web

    What a great resource! I'm definitely saving this article for future reference. I totally agree that video is now becoming a major source of information for consumers. I'm even finding myself naturally being drawn to video reviews when researching a product or company.

  • by Cristina Sierra Wed Feb 6, 2013 via web

    Great article - will certainly use these tips.

  • by Will Smith Wed Feb 6, 2013 via web

    A great article. I've been wondering how to get a professional look on a budget for some time - you've given me the info I need to stop thinking and move on!

  • by @Gardner Wed Feb 6, 2013 via web

    This is useful. I'm the Content Director at and in 15 seconds, I show you a similar set-up for $100: I have a bunch more 15 second video "Tout Tips" here:

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