Chances are, if you're reading this article, you're either a marketer or you have some interest in marketing, and because that's the case, you probably understand that video has become one of the primary ways people consume information and companies market products.
Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. In a previous article, we wrote about how to measure the success of your marketing videos; in this article, we'd like to focus on how to actually create those videos—specifically, where to shoot them.
Some think that you need to buy lots of expensive gear, build a space, and hire a group of people to film your marketing videos. Others think all that is just too much work and end up hiring an outside firm, which can cost a pretty penny.
At Wistia, we make videos not only to market our product, but also to communicate with our customers daily. Since we're a startup, our budget for fancy gear and large film crews is limited. Instead, we've found an in-office setup and process that works for us, and we wanted to share it with you.
Here are five major steps to help you turn your office into a video studio.
1. Shoot in a conference room
Shooting in the middle of your office can be distracting and loud. The first order of business when trying to shoot a video is to find a quiet environment. We recommend using a conference room.
2. Set up a backdrop
Take the first step (it's free).
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- Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]
- Three Less-Popular Content Marketing Tactics That Still Generate Traffic, Links, and Social Shares
- The 7 Deadly Sins of B2B Content: GoToWebinar's Daniel Waas on Marketing Smarts [Podcast]