1. Interviews

Google rewards those who publish great content for their users. An easy way to publish such content is to interview experts within your industry and publish the interviews—which needn't be done in person.

Check out this example from BrightLocal; the interview might have done by email, over the phone, or in person:

The benefits of interviewing experts are several: The experts would likely link back to you; your users will trust you because they trust the experts; Google will trust you if you have correct coding in place for them to see co-author citation.

You will benefit most if you use rel=author tags in your site and you ask your guest bloggers to add your site in Google+ as a site they contribute to. Watch this video tutorial on how to correctly code authorship markup.

2. Lists

People like to read lists, which are easily generated. They are also unique content that Google will love. All you need to do is express your thoughts on any sort of "top 10":

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ABOUT THE AUTHOR
image of Jeff Foster

Jeff Foster is the CEO at Tomoson, an influencer marketplace that lets businesses connect with targeted, niche audiences and allows influencers to get paid for posting sponsored content.

LinkedIn: Jeff Foster