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Five Tips for Post-Penguin Link-Building

by Anna Moseva  |  
February 20, 2013

Online giant Google seems to roll out updates to its algorithms every other day in an effort to establish absolute relevancy of search results and an improved user experience.

The penguin might be an adorable-looking creature, but when Google Penguin was announced on April 24, 2012, it proved a nightmare for SEO experts and website owners alike. The rankings of countless websites fell like soldiers on a World War I battlefield.

According to various sources, the reason for the Penguin update was the identification of websites that were using black hat SEO techniques such as cloaking, link schemes, keyword stuffing, duplicate content, and so on.

Much has been said and done about post-Penguin link-building. Here are five foolproof tips for improving your rankings in a Post-Penguin world.

1. Social Spells Success

We are living in the social media age, and link-building and social media have become interconnected.

Whenever you post fresh content on your blog or website, make sure you share it on all of your social media pages. Doing so should be a reflex.

Many blogs, for example, have failed badly despite regular posts. Why? Because they were not sharing those posts over Facebook, Google+, Twitter, or LinkedIn. What is the point of boasting about your vast numbers of fans and followers if you are not showing them your content?

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Anna Moseva specializes in SEO techniques for Promodo, a European internet marketing company headquartered in Kharkov, Ukraine, with offices in the UK, Kyiv, and Moscow.

Twitter: @promodo_en

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  • by Rishi Wed Feb 20, 2013 via web

    I think the "Quality over Quantity" aspect pointed out is dead on. Many online marketers buy into link building schemes that don't deliver any results - mainly because the link is placed on poor ranking websites, have bad anchor texts, or are blacklisted by Google. Instead, they should be buying into quality websites that have a good reputation and produce content frequently. One way to convince reputable websites to add your link for free is through content marketing. Get access to all our marketing cheat sheets including at

  • by David Regan White Wed Feb 20, 2013 via web

    Always wondered the optimum social media integration strategy for SEO? What platforms, tactics, most bang for the buck?

  • by Jozef Bűry Thu Feb 21, 2013 via mobile

    Great post. I have always (even before penguin) explained to our customers: links should be natural, coming from your intetesting content. Do not buy them or exchange just to have them, even they are not relavant to your content.

    So I am glad penguin came. But even now there are customets willing to buy links from new kind of links farms and still need to explain them the same things.

    So more blogs and articles like this and hopefully people will finally realise that they need to start creating valuable content and not looking for ways to fool GOOGLE.

  • by Ron Fri Feb 22, 2013 via web

    Great work, Anna. You've captured the core issues, and you've laid them out clearly. You know the great thing about your list? It doesn't require sophisticated, high-tech SEO strategies. These are the things that ALL of us can easily incorporate, and spend much less time worrying about the next Algorithm Update! Thanks.

  • by James Sat Feb 23, 2013 via web

    Thanks for the information.

  • by Danie Fri Mar 1, 2013 via web

    Great article! Nailed it head on.

  • by Link Wheel Wed Dec 11, 2013 via web

    "Manual" link building is more time consuming, but it builds a solid group of links to relevant sites that will hopefully last a few years.I think that social bookmarking, link wheel pro and forum posting still work to gain a direct traffic, not just ranks. And getting a traffic is a linkbuilder´s task No 1, it only depends if you get it through SERP or directly. I still consider above mentioned ways useful as a supporting method.

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