Online giant Google seems to roll out updates to its algorithms every other day in an effort to establish absolute relevancy of search results and an improved user experience.

The penguin might be an adorable-looking creature, but when Google Penguin was announced on April 24, 2012, it proved a nightmare for SEO experts and website owners alike. The rankings of countless websites fell like soldiers on a World War I battlefield.

According to various sources, the reason for the Penguin update was the identification of websites that were using black hat SEO techniques such as cloaking, link schemes, keyword stuffing, duplicate content, and so on.

Much has been said and done about post-Penguin link-building. Here are five foolproof tips for improving your rankings in a Post-Penguin world.

1. Social Spells Success

We are living in the social media age, and link-building and social media have become interconnected.

Whenever you post fresh content on your blog or website, make sure you share it on all of your social media pages. Doing so should be a reflex.

Many blogs, for example, have failed badly despite regular posts. Why? Because they were not sharing those posts over Facebook, Google+, Twitter, or LinkedIn. What is the point of boasting about your vast numbers of fans and followers if you are not showing them your content?

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image of Anna Moseva

Anna Moseva specializes in SEO techniques for Promodo, a European internet marketing company headquartered in Kharkov, Ukraine, with offices in the UK, Kyiv, and Moscow.

Twitter: @promodo_en