"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it?
Let's break down this terribly abused phrase into its three components:
Content refers to the creation of something (anything) that is on some level enjoyable to consume.
Marketing refers to the act of promoting and distributing content to guide consumers toward a defined goal.
Strategy refers to the processes for getting content distributed to and consumed by the right audiences.
Content marketing isn't just about writing blog posts and hoping that's effective for search engine optimization. Content marketing is about actively creating and distributing work that's intended to lead consumers toward some predefined goal.
Unfortunately, that basic concept is lost on many content marketers, which is why (for example) a frequent result is an underperforming blog.
So let's delve into the top 10 content marketing mistakes and how you can avoid or correct them.
1. Your content doesn't have specific goals