Positive ratings and those 5-star reviews from online consumers are powerful marketing content. Some 70% of Americans say they look at reviews before taking the next step to conversion, and 51% of consumers say they would never buy a large electronic item, such as a TV or computer, without reading at least one piece of user-generated content.

Quite simply, consumers trust other consumers for purchasing advice.

Many marketers have realized the power of ratings and reviews to drive sales from their websites, but few have extended such user-generated content across their social marketing programs.

That's a shame, because positive ratings and reviews are extremely valuable social content that can be amplified across the social Web.

To exponentially increase the value of ratings and reviews, every marketer should include positive customer comments in their social marketing programs across social networks such as Facebook, Twitter, and LinkedIn.

So how can you get all those great ratings and reviews off your website and into the social content stream, in an efficient, measurable way at scale?

Here are three concrete tips to get you started with integrating ratings and reviews into your social marketing.

1. Get organized

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ABOUT THE AUTHOR
image of Shoma Sarkar

Shoma Sarkar is product marketing manager at Spredfast, a leading independent social marketing software provider. Reach her via ssarkar@spredfast.com.

Twitter: @shoma617