Positive ratings and those 5-star reviews from online consumers are powerful marketing content. Some 70% of Americans say they look at reviews before taking the next step to conversion, and 51% of consumers say they would never buy a large electronic item, such as a TV or computer, without reading at least one piece of user-generated content.
Quite simply, consumers trust other consumers for purchasing advice.
Many marketers have realized the power of ratings and reviews to drive sales from their websites, but few have extended such user-generated content across their social marketing programs.
That's a shame, because positive ratings and reviews are extremely valuable social content that can be amplified across the social Web.
To exponentially increase the value of ratings and reviews, every marketer should include positive customer comments in their social marketing programs across social networks such as Facebook, Twitter, and LinkedIn.
So how can you get all those great ratings and reviews off your website and into the social content stream, in an efficient, measurable way at scale?
Here are three concrete tips to get you started with integrating ratings and reviews into your social marketing.
1. Get organized
Take the first step (it's free).
You may also like:
- Are Marketers Friends With Their Coworkers on Social Media?
- Top 5 Mistakes Companies Make on Instagram, and What to Do Instead
- The Work Life of a Social Media Manager [Infographic]
- Five Best-Practices for B2B Social Media Influencer Marketing
- LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?