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Content Marketing: Beyond Gutenberg

by Doug Kessler  |  
May 28, 2013

In a recent B2B Huddle event in the UK, I was asked to speak about The Future of Content Marketing.

It's a great brief: Content marketing has come such a long way in the last year or two and it feels like a good time to press "pause," spot some trends, and project them forward.

After putting aside all my Buzz Lightyear predictions ("Content Mind Guns!" "Google Implants!") I came up with Five Beyonds: five big trends that I really believe every content marketer should be planning for or exploiting right now.

Here are the slides from the session:

The Future of Content Marketing: 5 Beyonds from Velocity Partners

When Ann Handley saw those slides, she asked me to write an article that explored any one of the Five Beyonds. And since I want to be Ann Handley when I grow up, I waited a dignified period (3.2 nanoseconds) and accepted the challenge.

So here's my take on the first trend in the presentation: "Beyond Gutenberg."

The ink has dried

Gutenberg's invention has had a fantastic run.

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Doug Kessler is a co-founder and the creative director of London-based B2B content marketing agency Velocity, which publishes a steady stream of content about content marketing.


Twitter: @dougkessler

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  • by Barry Feldman Tue May 28, 2013 via web

    Right on. Slide 10 is a mantra for me. I hope content marketers around the world agree. Great stuff.

  • by Astrelfrog Tue May 28, 2013 via web

    Stuff and nonsense. Your premise is a way to make a living, however. With out the basic building blocks of reading and writing, information is not conveyed only emotional splatter.

  • by Joel Clark Tue May 28, 2013 via web

    Seems as though Doug here has a niche for writing something both entertaining and informative. 10/10

  • by Patti Eddington Tue May 28, 2013 via web

    Loved this fresh approach to answer what has many marketing and traditional print people conflicted.
    Embracing change has always been difficult and makes us anxious. Thanks, Doug, for making sense.

  • by Gracious store Tue May 28, 2013 via web

    It is needless to say that everything now is digital thankfully enough, our food has not yet gone digital even when there is a move to "print pizza" for those travelling to space.

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