Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

13 'Secrets' to Engaging Your Blog Site Visitors

by Michelle Rebecca  |  
June 7, 2013

Have you ever come across a blog, read (or skimmed) a couple of entries, and then surfed away for good? That's exactly what you don't want your blog visitors to do. You want return visitors who are engaged by your content, because they are the folks most likely to convert to customers.

The following "secrets" will help you turn casual visitors into loyal fans.

1. Keep your content fresh and simple

Constantly publishing new content makes for a happy reader and a happy search engine. You don't need to post every day (although some bloggers do), but you should add something new to your blog at least once or twice a week.

Also remember that you're blogging, not writing a novel. When online readers see long sentences and paragraphs, they quickly tune out and move on to something easier to digest.

Here are some tips to follow:

  • Break up your points into short and to-the-point sections.
  • Sections should be no more than three or four short paragraphs.
  • Use bullet points and number lists as often as possible.

2. Fit in, but stand out

It's all well and good if your interests are in botany and your posts typically center on the rare indigenous species of the Island of Samoa. Just don't expect to draw a large crowd by writing about a subject only a few are interested in.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Michelle Rebecca works for SEO company WebpageFX as a content coordinator for its online public relations team.

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
1 rating(s)

Add a Comment


  • by Quez Media Marketing Fri Jun 7, 2013 via web

    We are always providing the best content to our customers on our blog. Guest blogging is always a great way to collaborate and show that you are an accessible company. Make sure you stay on message and always keep it to one topic. Jumping around does not engage the reader. Providing useful content is what we do to make you better -

  • by Gracious store Sat Jun 8, 2013 via web

    Good points on how to keep your blog visitors engaged

  • by kaushiki@iQeCommerce Mon Jun 10, 2013 via web

    Pleased to get all the summarized points together ..i would like to ask that just posting a single demonstrative content based video would do the work without any textual content or images?

  • by Mike Tue Jun 11, 2013 via web

    Off the top here is a few you can add to your list of notes you may find helpful.

    • Explain post content in the first paragraph
    • Use Header formatting and bullet points
    • Don’t make your blog post too short or too long
    • Include a Call to Action
    • Include links to other content within your website
    • Format ‘new page’ links to external pages

  • by Beth Worthy Thu Jun 13, 2013 via web

    Great article. I must say it was fascinating going through such a nice article. What matters is the quality of content in the blog. Untill, unless your blog target audience don't grab something out of it, your content is just a waste.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!