Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group, delivered a keynote at Vocus's Demand Success 2013 on "The Brave New World of 'New Media.'"

She'd just arrived in town at 4:00 AM because of a series of missed connections, but the audience would never have known it from her polished, entertaining, and informative presentation.

Here are some of the insights that Arianna shared during her remarks, and a bonus video from a reception afterward in which she graciously took a few minutes to answer a question for MarketingProfs.

According to Huffington, marketers need to follow "megatrends" and tell stories that are in keeping with the zeitgeist of the "new media" era.


First, every communication needs to engage your audience. "Marketers need to listen, as well as talk," urged Huffington. Since the Huffington Post launched online, users have posted 260 million pre-moderated comments. The site invests in sophisticated technology with an algorithm that filters most spam and vitriol, but human moderators still review comments. At this point, most of the trolls have left for greener pastures: 90% of comments posted receive approval.


Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Kerry O'Shea Gorgone

Kerry O'Shea Gorgone is a lawyer, podcaster, speaker, and writer. As a learning designer, she helps develop MarketingProfs' premium training products. She co-hosts Punch Out With Katie and Kerry about people's hobbies, interests, and weird collections! Kerry also hosts MarketingProfs' weekly interview show Marketing Smarts. To contact her regarding podcasts, email podcasts@marketingprofs.com.

LinkedIn: Kerry O'Shea Gorgone

Twitter: @KerryGorgone