First and foremost let's look at the type of content we're talking about here: videos, infographics, e-books, surveys and poll results, and how-to guides.
Certainly not an exhaustive list of content types, but you get the idea.
So you've created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you're an SEO, you're more than likely inclined to want to.)
Here are four simple tips for promoting your content...
1. Target the right audience
It goes without saying that the more engaging and interesting your content, the more links you'll receive.
But you also need to think about your audience. Yes, you want something attention-grabbing and relevant, but you also want to create content that will interest as wide an audience as possible within your target market. And it goes without saying that the broader the interest, the more links you can create. And if you're content's relevant to your website, those are likely to be good quality links.
A real-world example: TeamSport Go Karting wanted to publish an infographic on its site. Now I'll be the first to admit that go karting is interesting, but are there lots of new links that could be generated from a karting infographic? Well, a few, but if you compare its potential to that of Formula 1, it pales in comparison. (For our US counterparts, I should probably mention that F1 is huge in European and Asian countries). So, because karting is a gateway to F1, creating an F1 infographic would result in a better opportunity for TS to target a good volume of quality websites (general news, F1, Motorsport).
Take the first step (it's free).
You may also like:
- SEO vs. Google Ads: Which Approach Is More Effective?
- The Most Common SEO Issues Impacting Crawlability and Indexability
- How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results
- Five Google Ads Tips to Help You Become a Better PPC Marketer
- How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]