We use hashtags to contribute to industry conversations and clever Twitter memes. Some people use hashtags #to #randomly #emphasize #words #needlessly. If #hashtags were human, they would have already written a song about their plight and blasted it over the #iHeartRadio airwaves.

Hashtags do not get enough credit. Hashtags are powerful, useful tools for marketing, communication, and driving engagement. In fact, almost every social network has implemented a hashtag system over the past couple of years, and hashtags are an excellent way to break through the noise of the Internet to better communicate with a valuable audience.

If I were to pinpoint the one industry that has the most potential to harness the power of hashtags, it would be the music industry—which is already known for its innovative digital marketing techniques (for example, note the smartphone-app release of Jay-Z's Magna Carta Holy Grail).

So, I researched the music industry's best examples of hashtag usage across Twitter, Google+, and Facebook. Use these examples as hashtag inspiration to market your music and improve your audience's experience.

1. Hijack a hashtag

In the right context, it is completely acceptable to hijack popular hashtags to promote your own music. The people using the hashtag are already interested in the musical style and artist represented by the hashtag, so they're prime candidates to be fans of your music as well.

This image shows an example of Team Hollywood Ending hijacking a Tennessee Kids (#TheTNKids) hashtag to share their music with people following the same hashtag:

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Kyle Lacy

Kyle Lacy is senior manager of content marketing and research at ExactTarget.

LinkedIn: Kyle Lacy