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Einstein Told Me the Secret to Effective Online Marketing

by Barry Feldman  |  
October 2, 2013

I got to interview Albert Einstein. It was insane. Here's how it all went down.

First, let me tell you, as a blogger and podcaster I have a fairly high success rate for getting interviews with all kinds of interesting people. As you know, interviews with experts make for compelling content.

Booking time with Einstein was a bit tricky, though. He's a big shot. I figured some of the usual preparatory tactics (commenting on his blog, tweeting, book reviews, etc.) wouldn't work.

We're talking about a Nobel Prize winner here. What are the chances he'd discover me via social media?

Sometimes I introduce myself to these industry celebs at conferences, but it seems Albert's never gone to an online marketing event and is never going to. The word is he's mostly into science. I don't think I can handle one of those types of shows.

The biggest problem is... Einstein is dead.

Since I had no strategy for landing the Einstein interview, I decided to just place a call to his people. Tough task. At, they do have a contact form, but it has just two fields and one of those irritating CAPTCHA forms. There's no process whatsoever for requesting interviews. Physicists are evasive suckers.

When I finally did get in touch with his people, they insisted Albert was completely unavailable for interviews. I tried my best to be polite and pushy at the same time, but to no avail. They told me he was dead.

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Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

Twitter: @FeldmanCreative

LinkedIn: Barry Feldman

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  • by Kevin Fisher @kevinjfisher76 Wed Oct 2, 2013 via web

    This was a great read, quick to the point, and because of the style it was engaging. Well done Barry, and thanks!


  • by Kelsey Wed Oct 2, 2013 via iphone

    Very interesting piece! It was funny and informative. I have to check the book out.

  • by @TalkSM Thu Oct 3, 2013 via web

    Simple and to the point!! Thanks for sharing. :)

  • by Noya Thu Oct 3, 2013 via web

    Nice one Barry :)

  • by Diane Sheiry Thu Oct 10, 2013 via web

    I almost stopped in the middle. I am very happy that I did not. Thank you. Great job!

  • by Cynthia Tue Oct 22, 2013 via web

    LOVE this article. Just the perfect mix of quirky storytelling, factual information and sage advice. Thanks! I too have been disappointed in the online presence my website is acquiring which will in turn hurt an app I'm ready to launch. Thank you for this perspective. If it isn't working, CHANGE IT! Yes! Thanks again and congrats on the success of your revised project! (Now back to the old drawing board...)

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