Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe.
That's what Velocity's recent SlideShare, "The Other C Word," is all about.
I've embedded it here—to save you googling—and then added some great examples of confident content marketing below.
When Ann Handley of MarketingProfs (annhandley.com) read "The Other C Word," she immediately added another vital ingredient that's shared by all great content marketing: Empathy.
Ann definitely has a point. Confidence without empathy is arrogance. And nobody likes arrogance.
But confidence with empathy is magic. As a reader, I'll go anywhere a confident, empathetic writer wants to take me. (But I won't get out of bed for a mealy-mouthed or self-centered writer).
Using the multiplication sign completes the equation: Confidence x Empathy = Great Content
If either value is zero, the results will be zero too. If both values are high, the results will skyrocket.
Take the first step (it's free).
You may also like:
- How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]
- Why a Picture Really Is Worth a Thousand Words According to Neuroscience
- How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps
- Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]
- Eight Ways Your Content Marketing Might Be Sabotaging Your SEO