Editor's note: Part 2 of this series answers three questions: How do we get started with lead nurturing/marketing automation? What is lead nurturing and how does it work? How long will it take to see ROI on lead nurture? (See Part 1 here.)
Question 2: How do we get started with lead nurturing/marketing automation?
What should you have in place before starting on marketing automation/lead nurturing?
Lead Nurture Requirements
Preparing for marketing automation and lead nurturing is somewhat like preparing for a long vacation.
You've learned over the years to do certain things that make your vacation go a lot smoother; similarly, we've found that you can make the marketing automation and lead nurturing trip go much more smoothly if you're prepared, and we've put together a checklist.
The following is a condensed, summarized version of a more complete checklist that you'll find a link for under the "Tool You Can Use" heading in this article.
Do It Right the First Time