Editor's note: Part 2 of this series answers three questions: How do we get started with lead nurturing/marketing automation? What is lead nurturing and how does it work? How long will it take to see ROI on lead nurture? (See Part 1 here.)

Question 2: How do we get started with lead nurturing/marketing automation?

What should you have in place before starting on marketing automation/lead nurturing?

Lead Nurture Requirements

Preparing for marketing automation and lead nurturing is somewhat like preparing for a long vacation.

You've learned over the years to do certain things that make your vacation go a lot smoother; similarly, we've found that you can make the marketing automation and lead nurturing trip go much more smoothly if you're prepared, and we've put together a checklist.

The following is a condensed, summarized version of a more complete checklist that you'll find a link for under the "Tool You Can Use" heading in this article.

Do It Right the First Time

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ABOUT THE AUTHOR
image of Sid Smith
Sid Smith is lead copywriter and marketing automation specialist for Albertson Performance Group. Sid has written on topics ranging from flex circuits to motherhood, but gets a real kick out of putting together the puzzle pieces of complex marketing automation strategies. Reach him via sid.smith@apg7.com.