Digital Creative Drives Results
As marketers, we know that the only thing that's more important than generating ROI is showing how we did it. Doing so wins us increased budgets and resource allocations year after year and demonstrates marketing's value to our organization.
Many factors determine the extent of that ROI, but there's one that can't be ignored—the quality of your marketing creative. Together with placement and execution, creative can make or break your campaigns.
Throughout this series we will explore the four steps you or your creative agency should take to achieve better results from your marketing creative.
Today, we tackle the first.
Efficient Creative Briefing
Experience tells us that when creative content is focused on a single outcome, it delivers great results. And that process starts with defining what that outcome will look like.
Creative directors would agree that the creative brief is the most important document in any creative campaign. Most would refuse to fire up Photoshop or attend a campaign meeting without one. So it's fair to say that you can't expect anything useful from your agency or designers unless you take the time to effectively brief them.
Take the first step (it's free).
You may also like:
- When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]
- Data Troubles: What If You're Trying, But You Still Don't Know Much About Your Customers
- Six Tips for Getting the Most Out of Your Marketing Agency
- How to Ensure a Sound RFP Bid: Six Best-Practices to Achieve Success
- The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]