I can pretty much guarantee that you or people on your team have said or heard the words, "We're definitely going to use more video in the new year"—and you're not alone.
According to the third annual Reel SEO Video Marketing Survey, 93% of marketing professionals used video as part of their strategy in 2013, and 71% increased their video spend from 2012 levels.
But, as budgets increase, marketers are going to need to set some realistic content goals to realize ROI.
To get you started with a practical approach, I've compiled a to-do list for jumpstarting your video marketing. If you implement even a few of the following initiatives, you'll impress prospects, demonstrate a commitment to a medium your customers crave, and remain relevant and competitive within your industry.
Let's take a look at how you can make 2014 the year you excel with video.
1. Schedule a biweekly video release
I know what you're thinking: "Mike, at the rate I'm going, it's a challenge to make one video a month!" But it's all about how you dedicate your resources. Frequent, and thereby timely and relevant, video releases are made far easier if you invest in someone dedicated to video production.
Whether hiring a director of video strategy (as we've seen major B2B companies doing) or a videographer who can shoot and edit your footage all in one, investing in amazing talent can make all the difference between proactive and merely reactive video campaigns.