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Eight Steps for Making 2014 Your Video Marketing Year

by Michael Litt  |  
January 17, 2014
  |  6,049 views

I can pretty much guarantee that you or people on your team have said or heard the words, "We're definitely going to use more video in the new year"—and you're not alone.

According to the third annual Reel SEO Video Marketing Survey, 93% of marketing professionals used video as part of their strategy in 2013, and 71% increased their video spend from 2012 levels.

But, as budgets increase, marketers are going to need to set some realistic content goals to realize ROI.

To get you started with a practical approach, I've compiled a to-do list for jumpstarting your video marketing. If you implement even a few of the following initiatives, you'll impress prospects, demonstrate a commitment to a medium your customers crave, and remain relevant and competitive within your industry.

Let's take a look at how you can make 2014 the year you excel with video.


1. Schedule a biweekly video release

I know what you're thinking: "Mike, at the rate I'm going, it's a challenge to make one video a month!" But it's all about how you dedicate your resources. Frequent, and thereby timely and relevant, video releases are made far easier if you invest in someone dedicated to video production.

Whether hiring a director of video strategy (as we've seen major B2B companies doing) or a videographer who can shoot and edit your footage all in one, investing in amazing talent can make all the difference between proactive and merely reactive video campaigns.


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Michael Litt is the CEO and a co-founder of Vidyard, a video marketing platform that helps marketers manage and measure the impact of their video content. Reach him via michael@vidyard.com.

Twitter @MichaelLitt

LinkedIn: Michael Litt

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  • by Chris Yates Fri Jan 17, 2014 via web

    With video marketing I also like the journalist approach. Try and think like a reporter and ask questions that are relevant for the consumer.
    So instead of thinking about what you are trying to sell think about a documentary style video that someone is asking questions to get answers like a reporter.
    I hope that helps.

  • by Jerry Donohue Fri Jan 17, 2014 via web

    GREAT LIST!

    1) Covers production tips
    2) Content suggestions
    3) Relevance to ones marketing strategies.

    Keep it coming!
    @jsd4sales

  • by Kinjal Sat Jan 18, 2014 via web

    Thanks for share this article, now i have some more knowledge about video marketing.
    Nice One.

  • by Sunday Mon Jan 20, 2014 via web

    To make video marketing significant in 2014, the marketer should ensure that the process and techniques employed lead to engagement. It is only by engagement would we see what the viewer really feels about the content related.

    The 8 steps discussed in this post are quite practical and every addicted follower would readily create that marketing video that has the potency of becoming viral in the nearest future.

    In kingged.com, I have left the above comment where this post was bookmarked socially for internet marketers.

    Sunday - kingged.com contributor

    http://kingged.com/eight-steps-for-making-2014-your-video-marketing-year/

  • by Michael Litt Tue Jan 21, 2014 via web

    @Chris Yates - nice idea. We build videos and content with the Y Combinator mentality of "build something people want". "What would you want to watch? What type of information would you need? How do you like to be entertained?" are the questions that we ask ourselves.

    @Jerry Donohue - glad you found value. Happy for feedback if there's something else you'd like to learn about!

  • by David Pylyp Mon Mar 3, 2014 via web

    A good video message - storyteller marketing can ignite the viewership and shares for a real estate video. The sellers shares with his friends and family, the buyer shares with his peers seeking approval.

    All of the video needs an emotional hook, an unexpected twist. To engage your interest, bcos we only have a few seconds to attract your heart strings.
    http://youtu.be/ctiPvRZBnj4

    David Pylyp
    Toronto

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