The thought of speaking in public makes some of the most confident professionals break into a nervous sweat. But once you understand the keys to successful public speaking, you'll have a toolkit that is applicable in many other instances—especially marketing.
Using some of the same concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns.
The best part? You never have to give a speech to do it.
We'll start with the three methods of persuasion that Aristotle outlined: Ethos, Pathos, and Logos.
Public speakers are faced with the task of developing credibility with their audience by proving they are a reputable source.
For instance, if you were to give a speech on the negative impacts of high sugar consumption in children, your audience will be likely to take your argument more seriously if you start off introducing yourself as a dietician—thus, establishing ethos.
Similarly, a marketer must be deemed credible to be effective with the target audience. It's the reason someone might feel more comfortable purchasing a piece of décor from Amazon as opposed to a site with a name like www.buyyourdecorhere.com (domain name still available, surprisingly).