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Six Public Speaking Tips That Help Your Marketing, Too

by Stephanie Villella  |  
January 31, 2014

The thought of speaking in public makes some of the most confident professionals break into a nervous sweat. But once you understand the keys to successful public speaking, you'll have a toolkit that is applicable in many other instances—especially marketing.

Using some of the same concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns.

The best part? You never have to give a speech to do it.

We'll start with the three methods of persuasion that Aristotle outlined: Ethos, Pathos, and Logos

1. Ethos

Public speakers are faced with the task of developing credibility with their audience by proving they are a reputable source.

For instance, if you were to give a speech on the negative impacts of high sugar consumption in children, your audience will be likely to take your argument more seriously if you start off introducing yourself as a dietician—thus, establishing ethos.

Similarly, a marketer must be deemed credible to be effective with the target audience. It's the reason someone might feel more comfortable purchasing a piece of décor from Amazon as opposed to a site with a name like (domain name still available, surprisingly).

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Stephanie Villella is communications coordinator at Cass County Electric Cooperative in Fargo, ND. She has more than a decade of public speaking experience.

LinkedIn: Stephanie Villella

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  • by Jim Greenway Fri Jan 31, 2014 via web

    As one who does speak publicly on occasion, this was very helpful. Thank you.

  • by Bethany Fri Jan 31, 2014 via web

    Great tips, it's also nice to be reminded of the basics of marketing as well; thanks for combining the two.

  • by Austin Fri Jan 31, 2014 via web

    Really great article. Even signed up just to comment. Well done.

  • by Marco Callegari Mon Feb 3, 2014 via web

    I would also add that it is important to start your speech by telling the audience what amazing new thing they are about to learn or walk away with. This immediately builds excitement and demands attention. This works the same in marketing. For example I often you my email messages as a teaser for what is to come if they click and fill out the form / download the guide etc.

  • by Kimmy Burgess Sat Feb 15, 2014 via web

    Amazing article, this is really an eye opener for those who really wants to do better in Six Public or upgrading their marketing skill. As speaking in public may not be an easier job to do, for which one needs sheer amount of confidence along with good temperament to handle any sudden criticism with ease. Also a before hand preparation or practice is necessary for better presentation.

  • by Dan Harvey Tue Feb 18, 2014 via web

    Six great tips, thanks for an excellent post. As providers of a range of communication training courses we would certainly agree with these, and they also translate well into the realm of giving media interviews (apart from, perhaps, using visual aids!).

  • by Magdolna Radosits Wed Feb 19, 2014 via web

    I really liked the mentioning of the "purple cow" analogy, such a great observation, Stephanie, thanks for pointing it out!
    And yes, definitely: using presentation tools and visual aids can boost someone's presentation though it can ruin the purpose at the same time, just as easily. That's why you need to be 100% sure on how to use the tool or the visual aid to avoid embarrassing moments up on stage.

  • by Jhon stiffler Sat Mar 1, 2014 via web

    this one is readable..

  • by Matt Hutson Mon Jan 22, 2018 via web

    I loved your article and have seen this Ethos, Logos, and Pathos many times. I love it. I would also recommend reading Contagious by Jonah Berger and Yes! 50 Scientifically Proven Ways to be Persuasive by Robert Cialdini which both connect strongly to this idea.

    Thanks for your informative article!

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