Your nonprofit uses social media marketing to reach its various audiences, right? So, how's it going? Wish you could acquire and engage more supporters?

No matter how big or small, your nonprofit can improve its social media results by doing the following three things.

1. Develop a social media marketing strategy

Nonprofits that engage in social media marketing without a strategy are at a major disadvantage. Without a strategy in place, your team is likely barking up the wrong social media platforms.

And let's take this one step further... Nonprofits that engage in social media marketing without an overarching organizational marketing strategy are at an even bigger disadvantage! That's like the insurance commercial in which the motorcyclist made of money loses bills everywhere he drives.

Your organization may be wasting valuable dollars scattering its marketing money around, hoping that something will work. And since social media is so popular, many are doing it without defining their objectives.

All that is not to say that you have to stop everything until you have a plan in place. Develop your plan, and then—to meet your nonprofit's strategic marketing goals—tweak or revise the tactics you've been using.

2. Discover what's in it for them

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Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel