Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change the unhealthy paradigm.
1. Don't rely on emails
Sales reps are accustomed to in-person communication and phone calls. You need to work with them. Just sending off emails and waiting for your colleagues to get back to you will not bring you success.
If you have a choice between typing out a request or calling or walking over to the person, make the push to call or walk over. Every time. In the long run, doing so will make your work relationships with salespeople stronger.
2. Assume people won't get back to you
If you no longer keep tabs on an item after sending out a request to Sales, relying primarily on your colleague's response to keep a to-do on your radar, chances are you have a lot of tasks left hanging, unfinished.
Give your colleagues deadlines by which you need information they have, but keep yourself accountable in making sure you get that information. Set yourself a reminder to check back if you don't hear from them. Worst case: you jokingly get a reputation as a nag, but people will respect you for your sense of accountability.
Keep it light: Preface subsequent requests with a light apology for the nagging, but... you need the info, after all.