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Want to improve the performance of your AdWords search ads? In this article, we'll provide useful tips and information to do just that.

You'll learn how you can set up, group, and create different versions of your ads; optimize your ad text and keyword selection; and improve your bidding strategy, location targeting, and ad extensions.

Google AdWords is a relatively complex advertising interface. It's less than intuitive for the average user, with dozens of options perplexing for the inexperienced.

To make it easier on small business owners to get their ads up and running, Google introduced AdWords Express. However, this simplified version of AdWords doesn't mean that a business's ads are going to perform better.

Even if you understand what keyword phrases drive sales to your business, setting up AdWords search networks ads for stronger performance with a solid return on investment can be challenging.

Here are 10 tips you can use to boost your search ad results.

1. Regularly log in to your account

AdWords is not a set it and forget it ad platform. If you don't have the time or desire to regularly monitor and optimize your account, you shouldn't be advertising on AdWords. Regularly analyzing and review your performance and making keyword and ad adjustments can make a big difference in your campaign's performance.

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image of Jason Nelson

Jason Nelson is the principal at Ascent Internet, a digital marketing company that helps businesses drive results with PPC, content, social media, and email marketing.

LinkedIn: Jason Nelson