Ever thought about why people can watch as many as three movies in one day but they're barely able to manage three books in a week (or month…)?

It's simple. Most humans (40-65%) tend to learn things visually. In other words, they process information more quickly by seeing things. The other learning modalities are auditory (hearing, 25-30% of people) and kinesthetic (touching, 5-15% of people).

The answer goes way back to our biology. Humans are wired for visualization. We can easily make sense of shapes, patterns, and colors—and therefore graphs, charts, and infographics.

Which means that if you want to turn data into digestible, bite-sized chunks, you must make use of... yes, pictures. Indeed, a picture is worth a thousand words.

Data visualization can help you create better user experiences, and free or inexpensive tools are available to help you do so.

Here are three ways to use visualization for your website, blog, or reports to improve communication and gain traffic or boost understanding and performance.

1. Infographics

Infographics compress complex ideas and present it to your viewers in a digestible format. If you want your readers to consume information quickly and clearly, use infographics.

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ABOUT THE AUTHOR
image of Pooja Lohana

Pooja Lohana simplifies content marketing for her clients so they can get found online, make more sales, and live the Un-9-5 life. She is a freelance writer, ghostwriter, and editor. Reach her at Damn Fine Writing.

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