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Three Ways to Visually Present Information (Without Spending a Fortune)

by Pooja Lohana  |  
July 9, 2014

Ever thought about why people can watch as many as three movies in one day but they're barely able to manage three books in a week (or month…)?

It's simple. Most humans (40-65%) tend to learn things visually. In other words, they process information more quickly by seeing things. The other learning modalities are auditory (hearing, 25-30% of people) and kinesthetic (touching, 5-15% of people).

The answer goes way back to our biology. Humans are wired for visualization. We can easily make sense of shapes, patterns, and colors—and therefore graphs, charts, and infographics.

Which means that if you want to turn data into digestible, bite-sized chunks, you must make use of... yes, pictures. Indeed, a picture is worth a thousand words.

Data visualization can help you create better user experiences, and free or inexpensive tools are available to help you do so.

Here are three ways to use visualization for your website, blog, or reports to improve communication and gain traffic or boost understanding and performance.

1. Infographics

Infographics compress complex ideas and present it to your viewers in a digestible format. If you want your readers to consume information quickly and clearly, use infographics.

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Pooja Lohana simplifies content marketing for her clients so they can get found online, make more sales, and live the Un-9-5 life. She is a freelance writer, ghostwriter, and editor. Reach her at Damn Fine Writing.

LinkedIn: Pooja L

Twitter: @WellPaidWriters

Google+: Pooja L

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  • by KarenK Wed Jul 9, 2014 via web

    Hello, Pooja,
    I read your article with great interest. It has a lot of great information! I was interested in the video making because my company is thinking of making a how-to video for our customers. I was going to try out Masher, but in its terms and conditions, you are only supposed to use it for personal use, not for commercial use for advertisements, etc. Just thought you might want to know this.
    Thanks for a great article.

  • by Dan Purdy Wed Jul 9, 2014 via web

    Great article Pooja. Thanks for sharing it. Do you have a source for your numbers on the learning styles; Visual, Auditory and Kinesthetic? Thanks.

  • by Mogeek Wed Jul 9, 2014 via web

    Great tips and thanks for including some tools to use. I thought your stats on learning styles were interesting and I'd like to include them in a white paper and presentation I'm working on. Would you be able to tell us the source for those stats?

  • by Kaloma Wed Jul 9, 2014 via web

    Good info & I appreciate the links. But kind of wishing there were some visuals IN the article about using visuals!

  • by Pooja Wed Jul 9, 2014 via web

    Hey KerenK,

    Thanks for letting us know! That's a great pick up.


  • by Pooja Wed Jul 9, 2014 via web

    Hey Dan,


    Sure, I wrote about it here and expressed it visually:

    The source is this: (see page 27 bottom line)


  • by Pooja Wed Jul 9, 2014 via web

    Hey Kaloma,

    Thanks for the tip! Point noted :)


  • by Karen Fri Jul 11, 2014 via web

    You are so right ! Pictures and videos are an excellent way to grab someones attention! I'm stunned that so many people watch so many videos over reading something but honestly I do the same thing!

    When it comes to creating videos to send out I find it hard to get it right without looking... beginner level. Check out this video though with television Executive Producer Bill Brophy about enhancing you videos .

  • by Pooja Thu Aug 14, 2014 via web

    Thanks for stopping by Karen.


  • by Pooja Thu Aug 14, 2014 via web

    Hi Mogeek,

    Sure, the source is this: (see page 27 bottom line)


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