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Top Website Best-Practices to Boost Your SEO

by Lee W. Frederiksen  |  
August 22, 2014

We've seen so many transformations in the world of SEO over the last few years that those three letters seem like an unsatisfactory way to describe what really goes on in thoughtful, effective optimization work. (This feeling has naturally led to some well-intentioned but not quite practical alternative acronym suggestions.)

What we talk about when we talk about SEO is really a diverse range of website best-practices for raising visibility and discoverability.

So how can we talk about those best-practices differently, particularly when we're explaining them to colleagues and clients? Let's unpack three of the most important ideas and techniques behind the acronym.

Three Website Best-Practices

First off, why is SEO important? Sometimes, it's easy to get so mired in the details that we forget about the big picture. Our most recent studies at the Hinge Research Institute find that 81% of prospects check out a professional services firm's website to research a potential service provider.

Making that initial connection smoothly and successfully can mean the difference between new inbound leads and, well, crickets. So it's important that your site be...

1. User-Friendly and Error-Free

At least as much as possible. Google and other search engines crawl your site on a regular basis, so the fewer soft 404 and "not found" errors, the better. But you're not building your pages for the sake of Google's crawlers; you want them to be functional and easy to navigate for users, without the frustration of bugs or missing content.

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Lee W. Frederiksen, PhD, is managing partner at Hinge, a marketing firm that specializes in branding and marketing for professional services to help firms grow faster and maximize value.

LinkedIn: Lee Frederiksen

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  • by Claire Cresswell-Lane Fri Aug 22, 2014 via web

    Nice article Lee - I agree about Google Webmaster Tools - a much under-utilised resource (and it's free too)!

  • by Trade Buzz India Sat Aug 23, 2014 via web

    The SEO is must to come in eyes off any kind of user in different search engines like google, yahoo, msn etc. SEO depends on so many factors like directory submission, classified submission, use different keywords in your website because you have to use these keywords in directory submission and so many parameters. The WEBBUZZSOLUTION has given so many tips and their SEO team work is just remarkable. They gives their best for boost SEO for many websites.

  • by Siddharth Adholia Sat Aug 23, 2014 via web

    Website needs to be build under the standard guidelines from the start to have best results. Its always good to set things right in the beginning in terms of Onsite and Onpage SEO to Optimize as per guidelines.

    This will help search engine to read and give weight age to the website provide the content is original and is being taken care of.

    Thanks for sharing
    Siddharth Adholia
    Sankalp Technology
    seo company india

  • by Randy milanovic Sun Aug 24, 2014 via iphone

    Speed matters. Test it. Optimize it.

  • by Onlinety Thu Aug 28, 2014 via web

    This is very useful information for me.. very helpful for my career.. Thanks for sharing..

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