A marketing revolution has been taking place before our eyes. Interruption marketing has been overthrown. Businesses—yours and mine—can no longer force people to pay attention. Instead, we have to create valuable content that people want. Which means that marketing now means creating content.
And you need new content... All. The. Time. And every piece of content you create must be "epic."
The problem? Creating epic content takes a lot of time. And it sucks energy out of other areas of your business.
Until recently, I dreaded creating content. I'd seen big results for my business as a result of content marketing, but each piece took me a ton of time (more than I care to admit). I scrambled to find the hours, but there was never enough time.
Then I realized the solution was staring me in the face. As a business coach, I help small businesses achieve massive growth by showing them how to turn difficult tasks into predictable systems. So I decided to develop a system for creating more quality content. And the one I came up with can scale up to put out as much content as I need.
Here's the content machine I use. Feel free to take it apart and put it back together in a way that works for you.
1. Mine raw materials
All machines need raw materials. The raw material of great content is data. To feed your machine, you need to go data mining
Mandi Ellefson helps service businesses build systems to dramatically scale their business and hire quality staff. Her Scalable Growth Roadmap helps businesses discover the systems they're missing.