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10 Tactics to Increase Newsletter Subscriptions

by Aleksander Czyz  |  
November 10, 2014
  |  8,580 views

In this article you'll learn...

  • What tactics to use to increase newsletter subscriptions
  • Real-life examples of opt-in form placement and why they work

Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming your paying customers.

Here are examples of 10 proven tactics to increase newsletter subscriptions.

1. Header Bar

This section is prominent, and it can be made to float down with navigation so it's always there. Adding a countdown to create sense of urgency and combining it with a good value proposition can serve as subscription booster. To add such a toolbar to your website use HelloBar, ManyContacts, or similar solutions.

Here's a great example from Quicksprout:


Why does it work?

  • The color of the toolbar differs from the overall design's color palette, so it is noticeable.
  • Its value proposition is to share free knowledge about how a well-known brand (TechCrunch) has increased its traffic—and visitors would like know about the tactics that industry leaders use.

2. Pop-Up Notice When Users Go to Close the Website Window


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Aleksander Czyz is CEO of Attensee, eye-tracking software that lets you assess website layouts in terms of goals completion to select the best-performing versions.

Twitter: @CzyzAleksander

LinkedIn: Aleksander Czyz

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Comments

  • by Toby Wallis Mon Nov 10, 2014 via web

    In spite of the headline, 10 Tactics to Increase Newsletter Subscriptions, this article seems to be just about web page tricks. Please clarify.

  • by Shawn Wed Nov 12, 2014 via web

    Hey Candice,

    Hey Aleksander,

    Great post, we're sharing this with the brands we work with as well.

    Have you had a chance to try our email marketing software Mailify? We would love to hear your feedback on our product.

    Thanks,

    Shawn

  • by Suraj Sat Nov 15, 2014 via web

    Great tips. I would also add some sort of nurturing strategy just alongside the subscribe prompts - like connect on social media. With so much interesting content on the net, readers might want to further sample content before making an exclusive subscription. This can be easily achieved by adding them to your feed on Facebook, Twitter, LinkedIn and keeping them in your content radar for a few days. If you keep finding their content to be consistently useful, then you can always subscribe to the newsletters. What do you think?

  • by Ola Agbaimoni Sun Nov 16, 2014 via web

    All great tips. Competition for subscribers is fierce because no matter how good your newsletter is mailboxes are becoming so full that visitors are very reluctant to add yours to the many the already have. Also so many people now access content via mobile devices popup and floaters and be extremely annoying when viewed on a smartphone. I've had to remove the floating header bar and popups because of complaints for my visitors.

  • by Scott Wed Jul 13, 2016 via web

    You could group #2, 6, and 10 into the category of "How to Maximize Visitor Annoyance" — these types of intrusions are what most people hate about web sites, yet marketers insist on continually annoying people with them.

    I've never understood why anyone would you want to stop a visitor from viewing the content they came to their web site to view. If you're covering up content with an ad, you're telling your visitor that you don't want them to read your content. Worse, when you prevent them to leave your site you're telling them that you don't care about their time or choices.

    "Annoy people into submission" is not a strategy that's respectful of your visitors or their time. Marketers need to stop annoying people. Maybe then we could improve our reputations among the public.

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