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How to Repurpose Your Content Into an Ideal SlideShare Deck

by Chris Brown  |  
November 19, 2014
  |  4,062 views

With 60 million visitors and over 130 million pageviews per month, SlideShare is one of the world's most powerful B2B sites.

Business executives use SlideShare at a rate that's five times greater than their rate of use for other social networks, comScore reports.

Repurposing your content for SlideShare is easy and helps you to get more mileage out of an existing investment.

Using content you already have also lets you focus on structure and format instead of on generating entirely new material.

What It Is


SlideShare is a slide hosting service. Users can upload and create slide decks from their PDFs or PowerPoint presentations. Files are uploaded, creating slide decks on the site. The decks can then be shared not only with colleagues but also with the wider SlideShare audience, as well as embedded in blogs and other websites.

Choosing the Right Content

Review your content assets to decide what you can repurpose into a SlideShare deck. Look for content that meets these criteria:

  • Leads with a problem. Fast Company blogger David Brier suggests picking a sacred cow in your industry and demonstrating why it's a problem. He also suggests choosing a major industry trend and how it could affect certain businesses. Lead with the problem by spelling it out on your title slide and summarizing it in your introductory slides.
  • Offers a solution that isn't all "you." Shameless self-promotion doesn't perform well on SlideShare. Instead, discuss a strategy, method, or approach that you'd use to solve the problem you've introduced.
  • Breaks down easily into nuggets. SlideShare presentations tend to consist of 10-30 slides, and one slide contains about 24 words, on average. Choose a content piece that can easily be summarized in an outline.

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Chris Brown is the marketing manager for Digital Current, a digital marketing agency offering comprehensive integrated online marketing solutions.

LinkedIn: Chris Brown

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  • by Molly Thu Nov 20, 2014 via iphone

    One concern we have with slideshare is that when your slides end it automatically redirects or promotes other content that is not necessarily yours. Is there a way to ensure the end of the presentation either has a custom message with a call to action or directs users to your own slideshare content? The last thing we want is competitor content being promoted to someone who just viewed our slides.

  • by Jamie MacDonald Fri Nov 21, 2014 via web

    I would certainly recommend the use of mind mapping software for planning content,etc - it provides a creative platform to visualise and fully expand on knowledge and ideas and provide a "virtual whiteboard" for brainstorming and structuring ideas.
    Interesting link FYI: http://www.mindgenius.com/Resources.aspx

    Regards,

    Jamie MacDonald
    MindGenius Ltd
    http://uk.linkedin.com/pub/jamie-macdonald/0/36a/b11/

  • by Emmett Hughes Tue Nov 25, 2014 via web

    Chris,

    Nice blog - we love SlideShare at our agency and have been using it this past year with great success. We believe that in order to be successful the imagery must be spot on. Check out some of our examples and let me know what you think: http://experience.stratusinteractive.com/blog/bid/398245/SlideShare-Best-Pr...

    I'd love to hear your opinion.

    Cheers!
    Emmett

  • by Vivien Tue Jun 30, 2015 via web

    Really great article about creating the right content for Slideshare. Mind maps and concept maps are especially helpful in this type of planning activities for content creation. Although Xmind is ok, I would recommend that readers try iMindQ http://www.imindq.com/

    Thank you once again Chris. I really hope to see another great article on preparing content for presentation.

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