Since the launch of Facebook business pages, the social network has been a wildly popular platform for small businesses looking to connect with their audiences. Business owners gained simple and inexpensive ways to connect and engage directly, and on a personal level, with those interested in the business.
But Facebook's plans for 2015 may make those interactions a little more complicated.
Recent user feedback has given the researchers at Facebook some insight into what users want, and the results could have a major impact on how small business owners promote their products and services.
Not surprisingly, users are far more interested in stories from their friends and the Pages they care about than in promotional content, the research determined. As a result, major changes will come to Facebook's algorithm in 2015, bouncing overly promotional content out of the News Feed.
In short, Pages that push out entirely promotional content should expect their organic reach to continue to fall significantly over time.
What does this mean for small businesses that rely on the social network to communicate with their customers and promote their products?
A recent Facebook blog post announcing the algorithm change specifically calls out three types of posts:
- Posts that solely push people to buy a product or download an app
- Posts that push people to enter promotions or sweepstakes with no real context
- Posts that reuse the same exact content from ads
What can you do to combat the new News Feed algorithm's ill effects and continue to get the most out of the social network?