There are a lot of guides out there to help you increase your email open rates. Why? Simple: unopened email is a dead email.

Doesn't matter if your visuals seduce, your copy persuades, or your CTA compels. Unread is dead.

But here's the thing: Almost none of those guides focuses on the one thing that matters most in getting your emails opened: mobile optimization.

Just how important is mobile optimization to your email strategy?

A whopping 65% of all emails are first opened on a mobile device, according to US Consumer Device Preference Report: Q4 2013.

Thankfully, a few email marketing providers are finally offering genuinely responsive design templates (unlike many of the old, one-size-fits-all approach). And yet, only 25% of marketers optimize their email for mobile, eConsultancy's Email Marketing 2013 Census discovered.

To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.

Here's a series of screenshots of major mobile default email displays:

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ABOUT THE AUTHOR
image of Aaron  Orendorff

Aaron Orendorff is a freelance copywriter "saving the world from bad content" over at iconiContent. By day, he teaches communication and philosophy full time at a local college in Oregon.

LinkedIn: Aaron Orendorff

Twitter: @iconiContent