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20 Must-Have Tools for Clever Marketers

by Elizaveta Naumov  |  
March 16, 2015
  |  11,808 views

As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost every marketing activity out there, with new ones popping up every week.

As helpful as such tools are, the sheer quantity available can make it overwhelming to figure out which ones you need.

This article is based on the recently published e-book, 20 Tools for Clever Marketers, including some the most popular tools used by marketers from brands such as Nike and L'Oréal.

Idea Generation and Organization: Feedly, Mention, Trello, Zapier

The best marketers don't live in a bubble, they constantly absorb information and analyze the latest trends. With so much content being shared each day, it's important to stay organized so that you don't miss out on key opportunities.


Tools such as Feedly and Mention let you track topics based on the news source or the keywords that you choose. They help you to not only monitor the conversations happening around your brand but also generate new ideas for your own content.

Once you've nailed down your information sources, it's time to tweak your daily activities so that you work smarter, not harder. Trello lets you organize all your information on a visual dashboard and share it with your coworkers, making collaboration more centralized and efficient.

You can then increase your productivity even more by cutting down on manual, repetitive tasks by connecting all the apps you use with Zapier.


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Elizaveta Naumov is the marketing manager at TextMaster, where she shares advice on international marketing on the blog Content Is King.

LinkedIn: Elizaveta Naumov

Twitter: @ElizavetaNv

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  • by Tony Mon Mar 16, 2015 via web

    Thanks Elizaveta for the many tools that you shared :)

  • by Elena Haidukova Thu Mar 19, 2015 via web

    Thanks, Elizabeta, for your comprehensive list of tools surely useful for marketing team members when trying to improve their personal workload management and make collaboration with colleagues on specific tasks quite more effective.

    I’d like to note that in case you are a marketing team lead and would like to improve your team workload management and increase productivity through all the tasks and projects they are engaged in, you’d have to have a look at fully-fledged project management tools that deliver at-a-glance visibility into team workload and help to allocate resources effectively.

  • by Taroka Reziak Sat Mar 21, 2015 via web

    This is an amazing post. Thanks Elizaveta. It surely is helpful, I got to use tools for my works but none so far like the ones you have shared. These tools help marketers find innovative ways to improve their workflow and your right including for creating content themselves or finding freelancers online and other extra jobs.

  • by Stan Wed Apr 1, 2015 via web

    Nice one Elizabeth. I use most the tools you mentioned here and they've been quite helpful. I would also suggest using Serpstat http://sg.serpstat.com/ for keyword suggestions. It filters keywords in queries using the "questions only" tab.

  • by Lydia Miles Mon May 23, 2016 via mobile

    Trello is one of the first and most popular tools that exist, although there are also other new and more complete solutions in terms of Collaboration and Project Management that can offer much more than a simple business software. One of them is Comidor (www.comidor.com). Its task management and BPM helped me at most in my daily workload and process auditing.

  • by Mike Sun Oct 2, 2016 via web

    Very nice article Elizaveta! Don't forget email clients and synchronization tools though. Maintaining communication between you and your coworkers and friends is one of the most important things here. I personally use Outlook and sync my calendars and contacts with my coworkers so everyone is up to date at all times. If you are interested check out this Google sync tool: http://www.sync2.com/google-sync-to-outlook.aspx . It sure made my life easier, it will do the same for you.

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