Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... yeah, so many kinds of forms out there. If only you had a silver bullet for easily crafting a form that perfectly converts.
But there isn't one. And, anyway, it's better to not chase after a unicorn flying over the rainbow. Chances are you won't find it.
The discussion around designing the perfect Web form has sometimes put many of us in a confusion loop. One time, you might want to increase the number of fields in your form, since you feel like asking a couple of additional questions. But will that scare respondents off and lower your form conversion rates? Another time, you might want to change that CTA (call-to-action) text because it sounds too dull for you. But then again, will that affect your form conversions?
This is where A/B testing becomes the superhero in your Web form tale: It can help you find the right formula for Web forms that convert at high rates [e-book; signup req'd].
Check out the following five form elements that you should be testing.
1. Optimize form length
How many fields should you include on your form? You want the name and the contact details. But knowing what your respondents do for a living wouldn't be bad, either. Nor would it be bad to ask them about their income level... But stop right here.
As much as you would like to ask a customer for all the info that you'd like to know, doing so might significantly reduce your form conversion chances.
Take the first step (it's free).
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