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How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline's infographic.

"Green is associated with the harmony of nature," states the infographic. "What you feel is calm, relaxed, trust, peaceful, and hopeful."

Black conjures ideas of sophistication and boldness. "Black is associated with the formality and mystery of night," suggests FinancesOnline.

To find out more about logos, how much they cost, and how famous ones have evolved, check out the infographic:

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


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