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Five Proven Elements of B2B C-Suite Marketing

by Tom Whatley  |  
May 14, 2015
  |  7,653 views

For many B2B marketers, getting in front of senior decision-makers is a tough task.

These are people who would really move the needle for you if you get them to sign up for your product or service.

When marketing to the C-suite, though, you've got to do things that are different from much of your other marketing efforts.

Sure, content marketing and the like can work, but it will only get you so far—and only if you've created something that will get past the noise.

Senior decision-makers spend only 2% of their time on new suppliers—people trying to sell them stuff—a Harvard study found. That's less than an hour a week.


So how can you get the C-suite to hear your marketing message?

You first need to understand how the people in the C-suite think. They operate on a strategic level, meaning your relationships with them must provide some form of strategic insight.

This article will show you how to...

  • Create value that the C-suite truly pays attention to
  • Build trust with senior decision-makers
  • Create an independent brand to cut through the noise

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Tom Whatley is digital marketing manager at marketing solution provider Seraph Science.

Twitter: @thetomwhatley

LinkedIn: Tom Whatley

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  • by sham Sat May 16, 2015 via web

    good marketing strategy for B2B . Thanks.

  • by EHenderson Fri Apr 1, 2016 via web

    Insightful article. Can you please cite the Harvard study you reference? "Senior decision-makers spend only 2% of their time on new suppliers—people trying to sell them stuff—a Harvard study found. That's less than an hour a week."

  • by Dan Konstantinovsky Thu Aug 31, 2017 via web

    Excellent article - as the previous comment, any chance you could provide a source to the '2% of their time..' study? To help others marketing to c-level, we recently created an infographic displaying the typical c-level executive persona: https://goo.gl/7aMXjf

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