Influencer marketing ain't what it used to be.

Last year, I found myself included on various influencer lists fairly often. So I got to thinking... How'd that happen? What have I done in recent years while trying to build a reputation as a content marketing expert?

Answers rushed from my brain to my fingertips and into my post, "30 Action Items to Get Serious About Influencer Marketing." The post is one of my most popular because it contains many useful tips for increasing your influence via influencers.

But here's the deal. The action items I offered were for increasing your influence as an individual—as a personal brand. I know the suggestions I made work because I did them. But they require hard work. Lots of it.

The influencer marketing that's getting talked up everywhere now is a different type of influencer marketing. It's for promoting brands. And it's not all that hard.

Influencer Marketing Has Been Made Easy

Influencer marketing has grown up fast.

Google searches for "influencer marketing"

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Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

Twitter: @FeldmanCreative

LinkedIn: Barry Feldman