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SEO Spotlight: Five Strategies to Take You Through to 2016

by Rohan Ayyar  |  
May 22, 2015
  |  6,156 views

Five months into 2015, and search and content marketers have likely been deep into the grind of links, keywords, content, and conversions.

As you keep working hard (and smart), you would do well to adopt the following five strategies to keep your momentum going into the next year.

1. Send social signals

A lot of digital marketers complain about the low proportion of incoming traffic from social platforms in relation to the efforts spent on those platform, but a silver lining has finally been added to the social big picture.

Just as backlinks act as votes for your site, raising your domain authority and rankings, so too does the popularity of content you share on social media.


After years of hemming and hawing about social media's relative importance to search rankings, Google finally acknowledged its place as a valuable visibility factor, albeit in a subtle way.

Late in 2014, Google loosened its grip and took the first steps toward allowing non-Google social media platforms to be featured on its search engine results pages (SERPs). Social media platforms other than Google+ made their entry into Google's Knowledge Graph.

With the removal of Google authorship, as well, from search result snippets, you can expect social signals from popular platforms to gain in importance in the years ahead.


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Rohan Ayyar is a project manager at E2M solutions, a digital marketing firm.

LinkedIn: Rohan Ayyar

Twitter: @searchrook

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  • by Jamie Thomson Fri May 22, 2015 via web

    Great post Rohan and really well explained.

    Glad to hear that all my efforts on Twitter may soon be rewarded :)

    I have a question.

    When you say 'building a lasting relationship with high quality sites in your niche as opposed to simply looking for one-off links from them', would you suggest that publishing several posts on one quality guest site is more beneficial than making one post on several quality sites?

    Jamie

  • by Tim Chambliss Fri May 22, 2015 via web

    Great stuff, Rohan!

    As to your point #5, we are having clients ask "what did you type into Google to find us?" instead of the old "how did you hear about us?" Those responses could be pure gold!

    Tim Chambliss
    Modern Media Consulting, LLC

  • by Ben Acheson Thu Aug 27, 2015 via web

    Mobile and contextual will be key to SEO in 2016. But I think we're seeing a shift towards quality of activity and particularly towards PR (as well as content-based strategies).

    These are the 16 SEO skills essential for success in 2016 and beyond:

    https://www.digivate.com/blog/seo/16-seo-skills-career-infographic/

  • by Sandhya B Wed Feb 3, 2016 via web

    Very informative and easily comprehensible. Thanks to the great writing style

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