Like a heavyweight contender, video has been rising through the ranks of marketing media, waiting for its title shot.

In 2012, we learned that 76% of marketers plan to add video to their sites. In 2013, we learned that 93% of marketers were using video somewhere in their campaigns and 70% planned to increase their spend. At the end of 2013, that 93% was corroborated by another source, and a year later, MarketingProfs and Content Marketing Institute found that 76% of B2B content marketers were using video, and that it was highly effective for them.

Then, on the eve of 2015, writing on MarketingProfs, the CMO of Vidyard proclaimed 2015 the year of video marketing.

No arguments here. Don't have a video on your homepage? Your visitors will think they clicked a link from 2008.

Gentle teasing aside, I completely understand. Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind? Are you even comfortable booking crews and cast, scheduling around the weather, getting floors in your building or external streets closed for shooting? Can your budget even accommodate all the videos you wish you had?

Can your career take the risk that you commit major budget and time to a highly visible video and then... it doesn't turn out well?

Animated vs. Live Action

The answer is animated video.

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image of Gary Lipkowitz

Gary Lipkowitz is chief operating officer of animated-video solution GoAnimate, which he joined in 2011, after spending 10 years in Asia working with, Mediacorp Raintree Pictures, Yahoo Southeast Asia, and MTV Asia.

LinkedIn: Gary Lipkowitz