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A Google Penguin Penalty Recovery Guide

by Shane Barker  |  
June 15, 2015
  |  3,152 views

If you have a website, then you definitely know about Google Penguin, the codename for Google's algorithm launched on April 24, 2012 by Matt Cutts and his team to fight Web spam.

And, in all probability, you have thought about hiring, or you've actually hired, an SEO expert to keep your site safe from Google's spam-fighting algorithm updates.

Google Penguin debuted with the intent of reducing spam by decreasing the search engine ranking of websites that violate the Google Webmaster Guidelines. Avoiding any techniques that manipulate those guidelines is the best approach to keeping your website off Google Penguin's hit list.

Penguin checks website link profiles for mainly the following:

  1. No. of backlinks
  2. No. of nofollow links
  3. No. of dofollow links
  4. Links from C class IP sites
  5. Anchor text:
    —Branded
    —Direct
    —Keyword-rich
    —Varied keyword
    —Contextual
    —Commercial
  6.  Sitewide links
  7. Author bio link
  8. Contextual link
  9. Relevancy of website where the link is coming from
  10. Number of backlinks of other inner website pages
  11. Links from bad neighbors
  12.  Links from news sites
  13. Links from authority sites
  14. Links from .edu and .org websites
  15. Paid links

Google has never mentioned which Off SEO techniques it considers good or bad, but not manipulating the Google Webmaster's Guidelines has been consistently reiterated. When websites don't follow those guidelines, often they are penalized by Google Penguin.


Once you've been slapped by Penguin, it's difficult to have the penalties revoked. But it's not impossible. This step-by-step Google Penguin penalty recovery guide will help you to dig yourself out of those costly penalties.

Check the Google Webmaster Tool

Whenever a website is targeted by Penguin, a message automatically at the site's webmaster account. You can easily check for this message in the "Manual Actions" section, in the left sidebar.


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Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers, and A-list celebrities.

Linkedin: Shane Barker

Twitter: @shane_barker

Google+: Shane Barker

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  • by Beth Mon Jun 15, 2015 via web

    Great article! Love the list of Penguin checkpoints. It seems like I spend a lot of time looking for these kinds of lists to only find them by accident. Quick question - you are emphasizing the importance of contacting webmasters to remove links before putting in a disavow request. Is the disavow kind of a request to Google to remove the links for you (not technically deleting the code, but removing them from consideration)? How would they "know" if you didn't contact the webmaster before putting in a disavow request? Thanks!

  • by Shane Barker Fri Jun 19, 2015 via web

    Indeed, I am emphasizing on contacting webmasters to remove links and at least 60-80% bad links should be removed before disavowing them because Google wants to see your efforts, not your links. If anybody put efforts on removing links then surely get success, but if you fake the link evaluation sheet than surely your penalty won't be removed as Google can detect it easily and will send list of example links which they think is spammy. ;)

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