Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an engaged community of followers.

Visual content is one of the most effective ways to communicate. An idea conveyed successfully via graphics will captivate an audience more effectively than text will.

For example, compared with Facebook posts and tweets that don't have visuals, visual posts on Facebook receive 53% more likes, and tweets that contain images receive double the retweets.

By choosing the correct images and applying appropriate filters and other graphic techniques, you can engage social media followers and increase their numbers.

Use an appropriate style to attract your customer

When people see any of your visual content marketing, you want them to immediately identify your brand. Create a visual style that sets you apart and targets the consumer base you are trying to reach. (Check out Canva's new branding and design e-book, a beginner's guide to building a brand.)

After the fashion conscious? Create stylistic social graphics that speak to fashionistas. Research the typefaces, colors, and filters that are popular within that industry. If you are aiming for a younger generation, keep your imagery energetic and exciting. Members of Gen Y don't stop, so keep your content fresh and compelling.

To help build brand recognition through consistency, it might pay to create a template that you can duplicate and edit.

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image of Poppie Pack

Poppie Pack is Canva's senior graphic designer, responsible for the designs you'll see on Canva's social media channels. She has written a design and branding guide for Canva's design school, with tips for creating your own brand.