There are a ton of reasons that top brands—and small companies—are active on SlideShare. After all, it provides an enormous opportunity for any content marketer.
Recently, I collected more current statistics than the ones that flew around the Web after "The Quiet Giant of Content Marketing" infographic was published.
The managing editor of SlideShare told me that SlideShare...
- Gets 70 million unique visitors per month
- Has more than 18 million uploads to date
- Is one of the Top 100 most-visited sites on the Web
But the most amazing statistic of all is that only 15% of marketers use it, according to the 2015 Social Media Marketing Industry Report (PDF).
That's right... 85% are missing out.
So in my content marketing consulting work, I often find myself talking to marketers who are among the 85%. First, I tell them that SlideShare exists. Next, I get into its benefits. Heads begin to nod. Eyes open wide.
And, finally, as we begin talking about the possibilities of working together to publish content on SlideShare, I get into its vast features.
Though I've been publishing on SlideShare consistently for four years and recently earned the cool distinction of SlideShare "Keynote Author," I often find myself discovering new features and hacks.
Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.
LinkedIn: Barry Feldman