AdWords, retargeting via Facebook custom and lookalike audiences, publishing epic content, SEO, social media, email marketing, landing pages... you've heard (and maybe done) them all—marketing strategies to entice people to a website so conversion rate optimization (CRO) can run its course and push them to the next stage of the sales pipeline.
As the company's prospect and client list grows, so does the need for better conversions. For marketing teams, time becomes even more precious, and the tolerance for error shrinks. What's a team leader to do?
One idea is to take a long and hard look at how your marketing team works—how data and information are passed along, how tasks are carried out, how effective the team's communication strategy is, and so on.
In team-based endeavors, collaboration and coordination are imperative. Adopting a project management approach to marketing and conversion optimization helps prevent tasks from falling through the cracks and compromising important processes.
Consider the following five signs your marketing team is in need of better organization, and what you can do to improve the situation.
1. Constant Deluge of Work Requests
"So much to do, so little time" is a constant refrain among marketers. Despite having your team's activities and weekly and monthly plans mapped out, on-the-fly work requests from your CEO or CMO certainly can't be ruled out. And then there are the impromptu briefings that are normally not brief, and strategy and brainstorming sessions... the list can go on.
When you're "in the zone" but you're suddenly yanked out of it because of frequent outside demands, it can get pretty challenging to get your mojo back, as proven by research from Microsoft ("A Diary Study of Task Switching and Interruptions").