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Five Tactics to Make Your Emails More Interesting

by Blaise Lucey  |  
August 4, 2015

When was the last time you were excited to take a look at your inbox? If you're like most people—including the people you market to—the answer is probably never.

Let's be honest: Most emails are boring. Research backs that up: Social media tends to evoke "excitement" as the prevailing sentiment, but the first word that comes to mind for email is "productivity." Emails are a chore.

You might be interested in what's in the email, sure, but it's rare that you open an email and get excited by the content there.

Brands have taken email marketing for granted for so long that it's stagnating. Email is often a company's most effective digital marketing channel, but email marketing campaigns have stayed the same. Many brands are simply not trying anything new.

But what if you could make your emails more interesting? And what if, by making them more interesting, you could increase opens, click-throughs, and conversions?

Here are five email marketing tactics that can make all that happen.

1. Weather-Targeting

If you have a few thousand email addresses or more, there's a good chance that the customers getting your emails aren't all in the same region. So if you're an e-commerce website, your emails about a sale on sandals might also be going to areas where it's raining. Or if you're an event management company, your upcoming event list might be about outdoor festivals.

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Blaise Lucey is content marketing manager for Movable Ink, an email marketing technology company.

LinkedIn: Blaise Lucey 

Twitter: @blaiselucey00 

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  • by Tim Tue Aug 4, 2015 via web

    All great examples on how to maximize the potential of email marketing, but I wonder how many email clients (Outlook, Gmail, Yahoo etc) support these kinds of emails?

  • by pmterp Wed Aug 5, 2015 via web

    These dynamic content options for email marketing sound pretty exciting. Makes me wonder if this is a product of the Avogadro Corporation ;)

  • by Niraj Thu Aug 6, 2015 via web

    Excellent article, Blaise. Dynamic content certainly a great way to ensure that your campaign doesn't get lost in the clutter. Thanks, Niraj (Founder at

  • by Manjunatha Sun Aug 9, 2015 via web

    These innovations make email marketing tactics much more engaging and award winning email email marketing campaigns.

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