Confusing, isn't it?

You religiously compose posts for your Twitter account and follow the advice of experts to the T, expecting a surge of engaged and active followers. After all, how hard can it be to write 140 characters to draw people's attention, right?

But you and I know it doesn't work that way. Instead of bringing you (or your clients) new leads, Twitter can become a huge time-suck if you fail to apply method to social media madness.

So how can you make sense of Twitter, gain more followers, and tick off your marketing goals?

Here are six simple yet effective ways to do exactly that.

1. Go visual

Readers are drowning in an ocean of text online—at a time when humans reportedly have a shorter attention span than that of goldfish.

Enter visual media, which captures attention more quickly than plain text.

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ABOUT THE AUTHOR
image of Pooja Lohana

Pooja Lohana simplifies content marketing for her clients so they can get found online, make more sales, and live the Un-9-5 life. She is a freelance writer, ghostwriter, and editor. Reach her at Damn Fine Writing.

LinkedIn: Pooja L

Twitter: @WellPaidWriters

Google+: Pooja L