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20 Email Marketing Tips to Boost Engagement and Readership

by Julia McCoy  |  
October 1, 2015
  |  7,723 views

Email keeps people connected. It's a modern marvel, a wonder of our time. Based solely on how many times a day people check their emails (especially those in their 20s and 30s), email marketing should be a huge deal.

So what's the problem?

Mainly because of the practice of sending out mass emails with little or no thought about tailoring content, some have augured the death of email marketing. Email is nowhere close to being dead, of course. It just requires a certain amount of work to make your emails connect with your target audiences.

Especially if you're targeting the twenty- and thirty-somethings who make up the core of the millennial demographic, here are 20 email marketing tips to help boost engagement.

1. Be more personal: Why does social media have so much clout in the world of marketing? It's because audiences respond well to one-on-one interaction, which social media delivers efficiently. Your emails need to be written as though you're only speaking to one person, the recipient. Stop talking about your subscribers or your list. Stick to one person.


2. Skip the bait-and-switch: Unscrupulous email marketing tactics in the past have made it difficult to let people know that you're true and honest. Considering the vast amounts of email spam, it's no wonder that people doubt sincerity in emails. So be honest. Make sure that your email is clear and contains no ambiguities. Your readers will reward you for it.

3. Write naturally: Have you ever encountered someone who constantly mentioned your name, even when a pronoun would suffice? Though you should be personal, you should also be wary about overdoing it. Write naturally. And even though you use their names, do it in such a way that it flows with the conversation. The worst thing you can do is write a stilted email. It comes off as creepy and guarantees the reader won't click on any links you send their way.

4. Enrich your reader's lives: Creating good content means developing content that enriches the lives of your readers. Your email should be built around helping your audience grow in some way, or it should give them a perspective they hasn't considered before. People tend to respond a lot better to content that focuses on helping them and enriching their lives rather than just trying to sell them a product or service.


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Julia McCoy is CEO of Express Writers. A self-taught business owner and a copywriting and SEO addict, she most recently launched the e-commerce Content Shop.

Twitter: @juliaemccoy

Facebook: Julia McCoy

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  • by Niraj Thu Oct 8, 2015 via web

    Excellent article, Julia. Great tips, my pick - add personality to your writing; certainly helps in getting the reader to trust you. Thanks, Niraj (Founder at hiverhq.com)

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