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Six Ways to Include Video in Your Marketing Strategy

by Sarah Quinn  |  
December 16, 2015

With 79% of Internet traffic expected to consist of video by 2018, there's little disputing that video has a bright future in marketing.

Video content is engaging and easy to consume, and it helps you connect to the people that matter most—your audience.

But how can you get the full benefits of video? Take a look at these six actionable ways you can implement video into your marketing strategy.

1. Produce an educational series

As we've learned more about effective content marketing, it's become evidently clear that educational content is the one of the most favored types for consumption. By including an educational video series in your marketing strategy, you can educate your audience in relation to their pain points.

For example, Moz regularly produce a feature it calls "Whiteboard Friday" to cover a variety of topics. helping to educate Moz's audience on good SEO practices.

Because of videos such as these, customers will learn from you and so follow your brand or actually make a purchase from you. And this approach can work for just about any industry. In Moz's case, the audience will learn a bunch of useful SEO tips, and some will likely to sign up to use Moz's software.

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Sarah Quinn is a copywriter for content marketing agency Wyzowl, which creates animated explainer videos and other marketing content, including infographics, e-books, and blog posts.

Twitter: @MissSarahQ

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  • by AB Wed Dec 16, 2015 via web

    Totally had me until the GE Vine. Must have watched it about 32 times.... Squirrel!

  • by Julia Printech Wed Dec 16, 2015 via web

    Great article. We would like to implement video to reach more clients. Often it is not easy for them to see it, many do not have speaker at their desk, like myself. Personally I prefer to read material rather than watch a video related to work. However its not news that people love video and engage with it.

  • by Bijutoha Tue Jan 5, 2016 via web

    I've taken some useful things there in your post Sarah Quinn ! Last time, I read an article on new trends in seo.. then I saw an useful line there from Jayson DeMers. He said ... "Video Content Will Overtake Written Content in ROI for B2C Industries and Brands. " Hope this post will be the mainstay for video marketing..

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