Last week, I was sitting in front of my computer, drinking a glass of rosé, and letting season one of "Arrested Development" play in the background for the hundredth time. That's the usual setup for my most inspired content creation sessions.
Only, this time, I had nothing to write. It wasn't my typical case of writer's block—when I have a bunch of ideas but can't seem to get them onto the page.
This was different.
It was a feeling that I was too close to the subject—that I had written and read so much on content marketing that everything I thought of sounded like an echo of something I'd already written or read.
What on earth could I contribute that would be new and valuable to others?
Then, I realized I don't have to have all the ideas. I could crowdsource content creation from those who are more qualified to determine what would be valuable to my audience.
Draw on your network's expertise
Crowdsourcing your content is not sending out a tweet asking the world what you should write about. And it's definitely not accepting all the spammy submissions for guest posts from SEO companies offering to pay you $50 to let them publish articles on your blog.